Digital Marketing Blog

The end of the line

Back in the day we used to talk about 'above-the-line' and 'below-the-line' as a proxy for advertising versus direct marketing (and never the twain shall meet).

Digital has changed all that - we need to redraw the line.

by Mike Weston 22 February 2008 12:33pm 1 comment

The issues facing big brand SEO

Affiliates and small companies are ideally placed to react quickly to algorithm changes but how can big brands do the same?

Search engine optimisation isn't a subject that sits well within the marketing departments of most large brands.

by Patrick Altoft 22 February 2008 11:11am 3 comments

The Web Week in Review

From examples of the evolution of traditional media and less-than-positive news from Facebook, to new Google initiatives and the end of the DVD wars, it was another busy news week.

by Drama 2.0 22 February 2008 08:36am 0 comments

10 DIY social networks to check out

A number of companies now provide white label social networking platforms that enable other websites to build out their own communities.

These services can be either hosted or based on your own server and can be used by blogs and other websites to create a community around the content and brand.

We take a look at ten of these services:

by Graham Charlton 21 February 2008 14:01pm 0 comments

If you were me would you make any money?

I haven’t had a whole lot of time recently to play around in the MMO world but I follow the, err, 2.0 space pretty closely.

There were a couple things that caught my eye this week and are both somewhat troubling.

by Guest Author 21 February 2008 12:00pm 1 comment

Yahoo - search superpower or media mogul?

In all the discussion about Microsoft's potential acquisition of Yahoo, one of the most interesting questions is one that I think is being overlooked: Just what is Yahoo?

Is it a technology company or is it a media company?

by Drama 2.0 21 February 2008 09:03am 0 comments

Northern Rock: 10 things it can do better online

We're all Northern Rock 'shareholders' now, thanks to its nationalisation earlier this week.

So we've done our bit and had a look at its website for some suggested improvements...

by Graham Charlton 20 February 2008 13:27pm 4 comments

How to improve your website's credibility

Customers tend to make snap judgements about whether they can trust your company by looking at your site, so it's important to give the right first impression.

As many people still have concerns about shopping online, your website needs to appear as credible and trustworthy as possible.

Here are some tips:

by Graham Charlton 20 February 2008 08:39am 6 comments

Web 2.0 to change fashion forever?

Yesterday the Financial Times published an article entitled: "The luxury world after Web 2.0"

It asks:

"What happens when following the fashion herd becomes wisdom of the masses? When everyone can become his or her own fashion editor? When "citizen" journalists replace glossy magazines as oracles of fashion?"

by Drama 2.0 20 February 2008 08:25am 2 comments

SEO benefits of publishing news on your site

A lot of websites have news sections where company employees are tasked with writing about the latest industry news as well as news from within the company itself.

Sometimes the news is published because the writer is passionate about the subject and sometimes it is churned out by somebody who seems to be bored by the industry.

by Patrick Altoft 19 February 2008 17:33pm 3 comments