There's a new buzzphrase floating around - the "real-time web."
I won't mention the service this buzzword is often attached to. There's already far too much discussion of it.
It's the last thing newspapers need. You can almost hear the gnashing of teeth, the hair-pulling, and the calls in to legal.
Not now! Not Google!
But it's true - Google's longstanding policy of no advertising on the Google News site is becoming less policy than loose guideline. As John Battelle so aptly puts it, "sh*tstorm to follow."
Google is now running contextual ads against Google News search results in the United States. Search for "Barack Obama" right about now and you'll see ads for a Barack Obama watch, and a Barack Obama wall plaque. Search "recession" and you get pretty much what you'd expect -- work-at-homes schemes and continuing education programs.
Luxury brands are gasping for air. Automotive doesn't seem to know where its next metaphorical meal is from. And the fabled Year of Mobile has not yet dawned. Yet despite it all, Jaguar and Land Rover have together committed $1.6 million to US mobile advertising.
That's a big, big buy. And it represents only 60 percent of the automakers' total mobile budget.
Mobile ad network AdMob will be running the campaigns, once they stop jumping for joy at company HQ. Earlier this month, the company got a C round cash infusion of $12.5 million.
As an article in Ad Age points out, this level of commitment to the mobile platform borders on the unprecedented. Mobile is still very much in the sandbox of digital spending, accounting for only a small proportion of experimental marketing budgets -- and who's experimenting with money these day?
The report cites TNS Media Intelligence data indicating Land Rover spent $63 million on domestic measured media in the
According to popular reports, 25-30% of the clicks search engines generate are produced by paid results. That's a number that seems reasonable on the surface given that paid search is a multi-billion dollar a year business.
But a study titled 'Investigating customer click through behaviour with integrated sponsored and nonsponsored results' in the International Journal of Internet Marketing and Advertising throws this figure into question, and also produces some food for thought when it comes to other common beliefs about paid search ads.
If you sell widgets, being #1 on Google for generic keywords like 'widgets', 'cheap widgets' and 'buy widgets' is the stuff of dreams.
A top ranking for lucrative generic keywords can literally mean the difference between tens of thousands of dollars a month or more in revenue and no revenue whatsoever for many businesses.
It's not all doom and gloom when it comes to ad spend forecasts. The Kelsey Group is bullish on local mobile advertising over the next five years.
OK, so we've all heard this year will be "the year of mobile" for seemingly as long as "next year in Jerusalem" has been intoned at Passover seders. Nevertheless, Going Mobile: The Mobile Local Media Opportunity makes some interesting predictions.
US mobile ad revenues are predicted to grow from $160
million last year to $3.1 billion in 2013, a compound annual growth rate
of 81.2 percent.
Kelsey splits ad spend into three distinct categories: display, search and SMS messaging. Last year, $21 million was spent on display; $39 million on search, and $100 million on SMS.
By 2013, search will reign supreme, according to the report, accounting for $2.3 billion in spending. Mobile
display ads will account for $567 million, with SMS advertising accounting for $270 million in spending.
Other interesting findings include these tidbits:
Down, down, down. Some major analysts have recently revised their projections of ad spending for 2009, and it comes as no surprise that the original projections of double-digit growth have shriveled into the low single digits for the sector.
UBS Equities recently downgraded its ad spending forecast to 1.4 percent growth,
compared to the company's previous estimate of a 10.4 percent rise in spending.
Veronis Suhler, meanwhile, broke digital media spending out of its overall forecast. While overall US advertising is now projected to decline -0.4 percent, versus a previous forecasts of 4.9 percent growth, online will fare better.
— Internet and mobile spending are projected to grow 9.1 percent, down from previous forecasts of 15.5 percent.
content and video games will grow 34.2 percent and 19.5
— Traditional media: newspapers, TV, magazines, and radio ad spend is forecast
to plummet -16.2 percent, -9 percent, -8.5 percent, and -7.2 percent
Where should companies focus their SEO efforts? This question is front-of-mind for me at the moment since from March, I'm the tutor of the new advanced SEO training course from
It's also a good time to review this since I attended and spoke at
Search Engine Strategies (SES) in London last week, so it was interesting to
see which topics got the most attention, and SEO was certainly more popular
than paid search.
From YouTube to Hulu and everything in between, there's no questioning that online video is big. So big that one might assume it's threatening the role of television.
Not so according to two new reports indicating that online video has a long way to go before it eclipses the television.
Yahoo is set to launch new tools designed to help advertisers better target their ads to the company's users.
The Wall Street Journal is reporting that Yahoo is preparing to launch three new tools that will give Yahoo advertisers the ability to target specific audiences across Yahoo's properties.