Some of the UK's top online retailers have made improvements to the accessibility of their websites over the last 12 months, with Boots and John Lewis the top performers in a Webcredible study.
The average accessibility score increased from 57% to 62%, but some online retailers' scores have slipped since last year, and there is still plenty of room for improvement.
One lazy Friday a few weeks ago we rolled out an experiment by displaying all mentions of ‘Econsultancy’ on Twitter onto our homepage. It received a lot of attention, and some people thought we were nuts.
Now Skittles.com has gone one better by turning its entire site into a massive social media experiment. It is possibly the bravest move I have yet seen, in terms of a global brand getting into bed with social media and social networks.
That the newspaper business is ailing isn't exactly news. With some newspapers closing altogether and others doing what they can to deal with still-declining revenue, it's clear that the newspaper industry needs to adapt.
The internet is increasingly the medium that newspapers are turning to as they try to adapt but it's not a quick fix.
Podcasting? That's so 2005, you might say.
With online video, social networking and microblogging remaining social media's most-talked-about technologies, it's easy to forget about podcasting.
Yahoo has new life. The organizational shakeup that was anticipated transpired this week and Yahoo's new CEO Carol Bartz has started Yahoo down a path that employees and shareholders hope will revitalize the company.
But revitalization isn't going to happen overnight. Despite ongoing efforts to boost its search ad business, Yahoo is still in a bad spot when it comes to its search ad offerings.
Last week I wrote about Facebook's latest privacy flub which involved a change to the Facebook terms of service that didn't go over too well with Facebook users and the media.
In response to this, Facebook's CEO Mark Zuckerberg issued his standard apology. But that apparently wasn't enough.
Question: what's the fastest way to get top SERPs on Google?
Answer: after Google recently updated its algorithm, it just might be: be a big brand.
There's a new buzzphrase floating around - the "real-time web."
I won't mention the service this buzzword is often attached to. There's already far too much discussion of it.
It's the last thing newspapers need. You can almost hear the gnashing of teeth, the hair-pulling, and the calls in to legal.
Not now! Not Google!
But it's true - Google's longstanding policy of no advertising on the Google News site is becoming less policy than loose guideline. As John Battelle so aptly puts it, "sh*tstorm to follow."
Google is now running contextual ads against Google News search results in the United States. Search for "Barack Obama" right about now and you'll see ads for a Barack Obama watch, and a Barack Obama wall plaque. Search "recession" and you get pretty much what you'd expect -- work-at-homes schemes and continuing education programs.
Luxury brands are gasping for air. Automotive doesn't seem to know where its next metaphorical meal is from. And the fabled Year of Mobile has not yet dawned. Yet despite it all, Jaguar and Land Rover have together committed $1.6 million to US mobile advertising.
That's a big, big buy. And it represents only 60 percent of the automakers' total mobile budget.
Mobile ad network AdMob will be running the campaigns, once they stop jumping for joy at company HQ. Earlier this month, the company got a C round cash infusion of $12.5 million.
As an article in Ad Age points out, this level of commitment to the mobile platform borders on the unprecedented. Mobile is still very much in the sandbox of digital spending, accounting for only a small proportion of experimental marketing budgets -- and who's experimenting with money these day?
The report cites TNS Media Intelligence data indicating Land Rover spent $63 million on domestic measured media in the