Digital Marketing Blog

Amex woes highlight common PDF accessibility problem

Recent reported accessibility problems with American Express' web statements exemplify a common challenge for financial service websites and those reliant on PDFs.

by Chris Rourke 07 April 2008 08:30am 5 comments

Will Google's Adwords trademark policy cause a storm in the UK?

Google is preparing for a backlash from large brands this week as details of its new trademark policy are implemented.

by Patrick Altoft 04 April 2008 17:13pm 21 comments

10 things M&S can do better online

Marks & Spencer revamped its website last year, and enjoyed a successful Christmas online, increasing its web sales by 78% in the 13 weeks to the end of December.

The M&S website scored badly in a usability study last year though, so there may still be room for improvement to the user experience.

We've identified 10 areas of the site that M&S may want to take a look at...

M&S homepage

by Graham Charlton 04 April 2008 12:58pm 8 comments

The Web Week in Review - Special Music Edition

The headlines were filled with music-related news this week and given my recent posts on the topic of music in the digital age, I felt it was appropriate to write a Special Music Edition of Drama 2.0's The Web Week in Review.

by Drama 2.0 04 April 2008 12:06pm 0 comments

MySpace lines up music labels to compete with iTunes

MySpace has teamed up with three of the four major record labels, Sony BMG, Warner Music and Universal, to make their catalogues available via MySpace Music.

MySpace Music

by Graham Charlton 04 April 2008 11:49am 0 comments

Amazon introduces shopping by SMS

Amazon this week introduced a new service in the US that lets customers buy products from the site by text message.

With the new system, dubbed 'TextBuyIt', mobile users can text a product name, search term or ISBN number to Amazon, and will get the top two results from the search sent back to them.

by Graham Charlton 04 April 2008 11:45am 1 comment

Irish search market is flourishing - new research report

The buzz around search engine marketing in Ireland was evident at a lively Search Marketing World conference held in Dublin yesterday, which coincided with the release of a new report on this market by E-consultancy.

by Linus Gregoriadis 04 April 2008 11:25am 2 comments

TameBay's Chris Dawson on eBay UK

Chris Dawson is the co-founder of eBay-related blog TameBay and a consultant on how to sell via online marketplaces.

We asked him a few things about how eBay is developing as an e-commerce channel for businesses in the UK.

by Richard Maven 03 April 2008 16:28pm 4 comments

Siemens ranked as top corporate website

German firm Siemens has the best corporate website, while eight of the top ten websites are those of European firms, according to a study of 75 top company sites.

The FT Bowen Craggs Index looked at the effectiveness of corporate websites, and finds that more of these firms are now taking their web presence more seriously.

by Graham Charlton 03 April 2008 14:14pm 2 comments