Digital Marketing Blog
One of the most common - and most infuriating - mistakes made by PRs is the overuse of the dreaded term ‘feel free’, especially when pitching to bloggers.
Feel free to add this to your blog! Feel free to post this video! Feel free to promote our viral!
Oh yeah? How about ‘feel free to take a running jump’? Or ‘feel free to pay us a ton of money and then we’ll talk’.
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by Chris Lake
17 January 2008 17:51pm
10 comments
Online marketers have long been focused on acquisition and traffic metrics. The key to staying ahead lies in the deployment of more sophisticated tools and techniques to boost income from landed traffic.
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by Mark Simpson
17 January 2008 08:33am
1 comment
Ask some search engine optimisation (SEO) consultants to explain how they operate and you will get confused quite quickly.
Sometimes this is because the SEO consultant doesn't want to reveal his or her 'secrets', but more often than not it is because SEO is a highly technical subject and, unless you are a web designer or programmer, it is hard to understand.
The best part about natural SEO, however, is that there really is no secret.
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by Patrick Altoft
17 January 2008 08:30am
5 comments
Return Path's 2007
Holiday Email Survey
(pdf) suggests that email marketers in the US and Canada need to work harder on improving subscriber relevance and engagement.
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by Graham Charlton
16 January 2008 17:00pm
1 comment
Have you heard of FatttPipe the ultra-reliable, ultra-fast new broadband?
Not FatPipe (that's already a networks company) and not FattPipe (because someone already owns Fattpipe.com) but with three 't's in the spelling - FatttPipe because it's at least 3X faster.
You haven't heard of FatttPipe? That's probably because it doesn't exist. But I need to repeat FatttPipe to get my keyword density up.
You see this is really a post about search marketing and brands...
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by Ashley Friedlein
16 January 2008 16:29pm
2 comments
Fashion boutique Whistles recently launched a transactional website, and we've taken a look from a user experience perspective.
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by Graham Charlton
16 January 2008 12:56pm
4 comments
Are broad demographics really relevant in the online world? Is customer behaviour far more insightful to delivering your marketing message?
Behavioural information allows you to develop a toolbox of techniques to improve the relevance of your online marketing, delivering for one client a 600% uplift.
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by Matthew Finch
16 January 2008 12:00pm
2 comments
Congratulations to the good people over at open source ad serving venture Openads, which has bagged $15.5m (£7.9m) in a Series B funding round led by Accel Partners.
The cash, which the firm says will be used to boost its product development and headcount, was also provided by existing investors Index Ventures, First Round Capital, Mangrove Capital Partners and O'Reilly AlphaTech Ventures.
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by Richard Maven
16 January 2008 10:00am
2 comments
In the last few years social news sites have become an extremely effective marketing tool with the ability to drive a huge amount of traffic to your website.
Although the numbers using these websites are relatively small in global terms (Digg.com, the largest, has just under 2m users) the audiences comprise thousands of early adopters and key influencers who have the power to seriously affect your brand.
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by Patrick Altoft
16 January 2008 08:30am
3 comments
With 18% of internet users still thinking it's too risky to shop on the web (source: GetSafeOnline), it’s clear that there's a big opportunity out there if etailers can persuade these wily refuseniks that e-commerce is safe.
One thing that might help them is PayOffline - a system launched in August last year that enables consumers to shop online but pay for their goods at one of 17,000 physical locations around the UK.
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by Richard Maven
15 January 2008 13:21pm
0 comments
