Digital Marketing Blog

Arena Flowers’ Sam Barton on web design and development

Online florist Arena Flowers has had quite a lucrative time since its launch in late 2006.

The site says it generated £2m in revenues in its first year, helped by a strong focus on SEO, a bespoke e-commerce platform and a Facebook app that provides 15% of its traffic (albeit at lower conversion rates).

Here, head of design and development Sam Barton talks about its web strategy and plans for the future.

by Richard Maven 11 March 2008 11:50am 0 comments

Email + SMS convergence = customer convenience

Right person, right place, right time.... right environment: some thoughts on the challenges and opportunities of multichannel customer communications.

by Mike Weston 11 March 2008 11:09am 1 comment

Do you make these user experience mistakes?

Online retailers and other website owners still have plenty of room for improvement, as some are still guilty of some avoidable usability problems.

Jakob Nielsen recently said that terrible websites are less common now, but an investment in improving user experience can still pay off, with average ROI around 83%.

We list ten common usability problems found on all kinds of websites...

by Graham Charlton 11 March 2008 11:00am 1 comment

Travel: TV and Web work hand in hand

January and February are always busy months for the travel industry.

With post-Christmas blues and cold winter days, it is the time of year when a large number of consumers plan their summer holiday for the year ahead.

We take a look at how the travel industry is using TV and web to drive sales.

by Matthew Finch 10 March 2008 18:39pm 1 comment

Who should be CEO of Facebook?

Discussions about whether or not 23 year-old Facebook CEO Mark Zuckerberg needs to step aside and let a more experienced leader take over day-to-day management of the popular social networking company have been on the rise lately.

by Drama 2.0 10 March 2008 15:36pm 3 comments

Has Converse marketed its Century milestone online?

Last week I attended the Converse Century party to celebrate the brand’s hundredth birthday.

Is Converse making full use of online PR, and which SEO techniques should such a big brand be using?

by Guest Author 10 March 2008 13:30pm 0 comments

Ten company blogging tips

Blogs can give companies an easy way to publish the latest news and press releases, as well as providing a way to attract customer feedback and respond to positive and negative press.

Blogs can be an effective marketing tool as well. South African winery Stormhoek managed to increase sales from 40,000 crates a year to 40,000 a week after it started blogging.

by Graham Charlton 10 March 2008 12:32pm 7 comments

Social networks 'could become content platforms'

One in four users of social networks say that these sites could become the main way they access music and video content in future, according to a new survey.

Entertainment Media Research's 2008 survey (pdf) finds that social networks have a significant effect on content discovery, with 30% of users searching through them for new music.

by Graham Charlton 10 March 2008 12:31pm 0 comments

Mobile advertising research – analysts’ forecasts

Mobile advertising is going to be big. Really big. Or at least that’s what the analysts are clamouring to tell us, with a succession of bullish forecasts having been released since the dawn of time. And they keep on coming.

by Chris Lake 07 March 2008 14:26pm 1 comment