Digital Marketing Blog

Does loyalty count?

Many companies have invested heavily in the past twenty years in loyalty schemes, particularly in the retail and travel markets.

But recent research has suggested that this has had little impact - with only one in four UK consumers professing strong loyalty to their favourite brands.

More interesting are the regional variations the research uncovers, with strong loyalty at 33% in the Tyne Tees area but only 20% in Scotland. Why is this?

by David Jackson 06 February 2008 07:52am 3 comments

Optimisation is not a magic trick

When Hitwise published its Hot Shops List of the Top 50 Online Retailers in the UK, I leaned back from my screen and thought what does it all mean?

Strip out travel, IT and services, and you see how online performance still doesn’t correlate with organisation size, market share and buying power.

by Mark Simpson 06 February 2008 07:30am 0 comments

Ann Summers to relaunch website

There was a vendor-laden line-up of speakers at the Retail Business Show in Olympia today, so the hottest draw was undoubtedly the keynote presentation – the story of Jacqueline Gold, the woman behind Ann Summers.

It was a pity that the good lady didn’t turn up to deliver it...

by Richard Maven 05 February 2008 18:07pm 1 comment

Do you make these email marketing mistakes?

Email is still one of the most effective marketing channels for a small business today – it is cheaper, more measurable and can be targeted more effectively than traditional direct mail.

More than half of the respondents to our 2007 Industry Census that tracked their ROI, said that income from email marketing was three times or more than the amount spent , while almost a third said it was five times or more.

by Graham Charlton 05 February 2008 14:09pm 3 comments

Q&A: Pocket-lint’s Stuart Miles talks about online publishing

In the past few years Pocket-lint has grown to become one the UK's largest gadget sites, and we recently interviewed founder Stuart Miles to talk about his experiences in online publishing...

by Richard Maven 05 February 2008 13:18pm 2 comments

Site Review: Mydeco

Mydeco.com is an interior design website which aggregates products from 500 retail partners, including Marks &Spencer, John Lewis, and Argos.

mydeco.com

by Graham Charlton 05 February 2008 10:44am 2 comments

The big CPM squeeze

With vast amounts of inventory available, increased competition and dropping response rates, many publishers are seeing their display advertising CPM rates falling.

The challenge is to offer advertisers increased flexibility and new formats in order to protect margins.

by Matthew Finch 05 February 2008 10:00am 6 comments

Social Networks - is the novelty wearing off?

The biggest challenge for popular social networks thus far has been finding sustainable ways to turn their massive audiences into massive piles of cash.

That could be the least of their concerns very soon, however.

by Drama 2.0 05 February 2008 09:00am 7 comments

Link development in 2008

Linkbuilding is one of the more difficult aspects of SEO and something that works for one site might fail dismally for others.

Google doesn't make things easy for business owners as the techniques that work for older sites are different to the techniques that work for new sites.

by Patrick Altoft 05 February 2008 09:00am 0 comments