Digital Marketing Blog

BBC Worldwide wants bigger slice of web pie

BBC Worldwide chief exec John Smith has admitted that the company “under-egged” the proportion of revenues it could gain from the internet.

Quoted by Reuters, Smith said it was looking for new ways to capitalise on the BBC’s online audience, including acquisitions, social networking applications and the joint on-demand video venture it announced yesterday with Channel 4 and ITV.

by Richard Maven 28 November 2007 08:45am 0 comments

Email marketing: Keep it simple...

How did a reputable family of brands (whose products I enjoy a little too much) annoy me into hitting the SPAM button?

by Mike Weston 28 November 2007 08:30am 1 comment

Yahoo! retail partners miss out on Cyber Monday

Yahoo!'s Merchant Solutions service was hit by a series of outages yesterday, costing many small business customers dearly on what is thought to have been the busiest day of the year.

Partners of the hosted e-commerce service complained that shoppers were receiving "system unavailable" messages when trying to complete transactions.

And all on a day in which online sales were predicted to reach $700m in the US.

by Graham Charlton 27 November 2007 14:59pm 0 comments

INTERVIEW: Eric T. Peterson on Web Analytics 2.0

Eric T. Peterson, author of Web Analytics Demystified and general sage on all things to do with web measurement, speaks to us about the benefits of ‘Web Analytics 2.0’ – the insights to be gained by integrating site data with other sources of online intelligence, such as online surveys, customer experience management, and email marketing stats.

by Richard Maven 27 November 2007 13:39pm 0 comments

Broadcasters confirm joint video plans

The BBC, Channel 4 and ITV have confirmed that their long rumoured joint video on demand (VOD) service will go live next year.

The venture, dubbed 'Project Kangaroo', will operate independently of the three broadcasters and offer video content from a range of providers.

by Graham Charlton 27 November 2007 12:21pm 0 comments

Microsoft 'does a Facebook' with new-look Xbox Live

Microsoft plans to add a new social networking option to its Xbox Live platform, by allowing users of the service to connect with friends of friends.

The Dashboard Update will be introduced on December 4, to allow gamers to find friends, send messages and invites, and to compare games.

All of which prompts the question: Is Microsoft trying to become 'the new Facebook'?

by Graham Charlton 27 November 2007 11:27am 2 comments

Is the blog sidebar dead?

Thord Daniel Hedengren has written a series of posts that argue blog sidebars are being rendered useless by widget clutter.

He takes a look at things bloggers should and should not be doing with this valuable but often "wasted" inventory.

Here are Thord's tips...

by Graham Charlton 26 November 2007 15:03pm 0 comments

Online spending to pass £15bn in Q4, says IMRG

Online retail spending is set to pass £15bn in the last quarter of the year, according to stats from the IMRG.

The group says that higher interest rates and the credit crunch have slowed e-commerce growth slightly, but online shopping is still growing twenty times faster than offline.

by Graham Charlton 26 November 2007 12:01pm 0 comments

Brands blamed but not blamed for phishing attacks

Brands that are adopted by phishers to hoodwink web users can have their reputation seriously damaged, according to a new study by YouGov.

Yet web users don’t point the finger at companies when it comes to protecting consumers against such attacks.

by Richard Maven 26 November 2007 11:31am 0 comments

UK shoppers first in the Xmas queue

The Christmas shopping season would seem to be already well underway for online retailers in the UK, according to stats from comScore.

The measurement group says UK-based etailers generated 23% more visits to their secure web pages in the third week of November, compared to October as a whole.

by Richard Maven 23 November 2007 11:56am 0 comments