Digital Marketing Blog

Q&A: Bruce Tognazzini on human-computer interaction

Bruce Tognazzini was Apple's 66th employee, developing the company's first usability guidelines and founding its Human Interface team.

Almost thirty years later, he's a principal at Nielsen Norman Group and still making his feelings known when companies commit design errors.

Here, 'Tog' gives us a variety of thoughts on interface design, freedom, the future of computing, the iPhone's place in world history and why he travels around in a 400 sq ft motorhome while towing a 4x4 and two Segways.

by Richard Maven 06 November 2007 15:11pm 0 comments

Web users 'prefer ads to charges'

Given the choice, most internet users would rather view ads than pay for web content, according to research by The US Direct Marketing Association.

The survey, of 1,000 adults, supports recent decisions by sites such as the New York Times to drop their subscriptions.

by Graham Charlton 06 November 2007 12:51pm 0 comments

Just 38% pay for Radiohead album - study

The majority of people who downloaded Radiohead's latest album In Rainbows decided not to pay for the download, according to figures from comScore.

The band had been praised by many for its decision to bypass the record companies and allow fans to pay as much or as little as the liked to download the the album via its site.

by Graham Charlton 06 November 2007 12:46pm 1 comment

Innocent maybe, but highly effective

After working on email marketing for many years, I have certainly seen many examples of the good, the bad and the ugly, with many unfortunately falling into the latter two.

However, one brand is leading the way with an email newsletter that has kept me hooked for nearly two years with fresh and engaging content.

by Matthew Finch 06 November 2007 08:00am 1 comment

MySpace launches new targeted ad platform

MySpace has announced a new targeted ad platform on the social network, which looks like a version of Google AdSense for display ads.

The system, SelfServe, is aimed at small businesses, politicians etc, and will allow advertisers to create and target display ads, as well as providing analytics tools to track their effectiveness.

by Graham Charlton 05 November 2007 16:09pm 0 comments

Thoughts from our social media session

So much was covered that it would take a week to explore all the issues raised, but I thought I'd just note some of the key thoughts from the event...

by Craig Hanna 05 November 2007 15:16pm 2 comments

InSkin Media's 'unobtrusive' video ad format

InSkin Media has launched a new tool for advertisers that want to make the most of online video, but will viewers like it?

by Graham Charlton 05 November 2007 13:51pm 0 comments

How to use images to increase conversion

Webcredible’s Mrudula Kodali has published some handy tips for using photography in e-commerce – an issue etailers are increasingly grappling with as competition increases and search engines display more multimedia results.

Mrudula says photos can help consumers get a better feel of products on offer, but have to "work hard" to overcome the web's limitations.

See a brief run-through of her suggestions after the jump:

by Richard Maven 05 November 2007 12:00pm 3 comments

Ethical etailer plans flotation

Adili, the recently-launched ethical fashion etailer, is hoping to raise £1.5m by selling a fifth of its equity on AIM, according to various newspaper reports.

The Dorset-based firm plans to use the cash to expand its business by developing its own line of globe-friendly merchandise.

by Richard Maven 05 November 2007 09:01am 0 comments

AOL planning another targeted ad buy?

AOL is being linked to a possible acquisition of Israeli start-up Quigo, which provides contextual ad solutions to Time’s digital properties and other media groups.

Ha’aretz reports that the firm would cost AOL $300m and help boost its ability to compete with Yahoo!, Google et al in the ad targeting space.

by Richard Maven 05 November 2007 08:45am 0 comments