Digital Marketing Blog
Email Marketing Metrics Report
(pdf) takes a look at open and clickthrough rates, the best days of the week to send emails and how personalisation and subject lines can affect open rates.
It finds that emails with subject lines of 35 characters or less are 28% more likely to be opened, and that open rates have declined overall so far this year.
Consumer electronics giant Philips has just launched a major redesign of its consumer website to improve usability and help shoppers “fully experience and interact with products as though they were right in front of them.”
The firm says it’s its biggest upgrade for three years. New features include a Google Maps mashup showing the location of retailers' outlets, as well as tools to allow greater interactivity on product pages. Philips also deployed technology to improve communication with retailers about stock availability and lead generation.
We spoke to Gilles Domartini, Philips Consumer Electronics’ VP & GM of online sales and marketing, to find out a bit more about how the company's e-commerce strategy is changing as brands seek to interact more closely with consumers.
A quarter of online retailers could be affecting their customers' loyalty by failing to provide information about how they can return unwanted purchases, according to a new study.
E-commerce solution provider Snow Valley assessed 70 UK e-commerce companies and found that a sizeable minority didn’t provide decent directions about how to send purchases back.
Google is apparently looking to tap into the Facebook widget ‘phenomenon’ by serving Adsense ads on third-party applications created for the site.
Steve Rubel has linked to an article in AdAge that quotes Google CEO Eric Schmidt as saying:
“How will those developers get paid for those services? We would like to have our ads in those applications.”
A survey of 33,000 web professionals by A List Apart has come up with some interesting findings on the make-up and morale of the web design industry.
Unsurprisingly, the research reveals that the average web designer is white, aged between 25 and 32 and likely to be male.
Among the respondents, only 14.3% of creative directors or art directors and 12.6% of web directors were female.
Mothercare has launched an online community for parents in a bid to boost its online sales.
Gurgle.com, as it is called, is a joint venture between the retailer and MediaBurn, a digital marketing company focusing on social networking sites.
Dragons' Den investor Theo Paphitis entered the world of affiliate marketing on last night’s show, handing £200k to web entrepreneurs Emmie Matthews and Ed Stevens for 30% of their business.
Their site, GamingAlerts.co.uk, offers odds comparisons and an alert system from “major online casinos, online poker rooms, online bingo sites and online sportsbooks”.
UK etailers are attracting more and more business from social networking sites like Facebook, Bebo and MySpace, according to new stats from Hitwise.
The data shows that the amount of UK web traffic retailers receive from social networks increased by 153% in the first nine months of this year.
The New York Times has shone another spotlight on problems of web audience measurement, highlighting disparities between different metrics firms and web publishers.
Aside from its reference to 'hits', the article is quite informative and points to some major discrepancies in the visitor numbers of fashion site Style.com.
Facebook has opened up its application directory so that search engines can index third-party services created for the site and what users say about them.
The move should provide developers of Facebook apps with more visibilty and a wider audience.