Digital Marketing Blog
Two news stories caught my attention recently – the UK launch of the iPhone and the scandal at the BBC over naming Blue Peter’s kitten.
You might not think they are related, or related to usability - but I beg to differ.
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by Tom Stewart
08 October 2007 09:43am
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Smaller online retailers in the US are far more reliant on search engines to drive their traffic, according to a new study from Hitwise.
The research group looked into the search traffic of companies in Internet Retailer's top 500 list over the past two years, and found that half of merchants ranked 400-500 in the list received more than half of their visitors via Google, Yahoo! et al.
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by Graham Charlton
05 October 2007 13:36pm
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Roy Greenslade at the Guardian has flagged up a great post on the 12 Things Journalists Can Do To Save Journalism, penned by Howard Owens.
The tips are great. They are based on three observations – readers are in control, readers don’t care about your deadlines, and readers want to share their own opinions on any given story.
I’ll reveal Howard's tips after the jump, and add a few more suggestions of my own...
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by Chris Lake
05 October 2007 13:09pm
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US online ad revenues for the first half of the year rose by 26%, to nearly £10bn (£4.9bn), while ad revenues for Q2 2007 totalled over £5bn (£2.4bn), according to stats from IAB / PwC.
Last week, the IAB reported the UK figures, finding that UK online ad revenue rose by 40% in the same period, reaching £1.33bn.
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by Graham Charlton
05 October 2007 11:53am
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A new survey finds that, though many people feel that e-commerce makes their lives easier, many still have trust issues, especially in the case of online banking.
Standard Life Healthcare surveyed 1,021 UK adults about their attitudes towards using the web for e-commerce and financial services.
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by Graham Charlton
05 October 2007 10:00am
1 comment
There are a lot of excellent websites out there and many have focused on improving the user experience in recent years, but there are still a lot of sites that fail to pay enough attention to usability issues.
After the jump, our list of the things that annoy us about websites, some from well known brands who really should know better...
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by Graham Charlton
04 October 2007 15:58pm
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02 is on the verge of launching broadband services more than a year after acquiring independent ISP Be Unlimited for £50m.
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by Chris Lake
04 October 2007 13:54pm
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E-consultancy's recent Travel Website Benchmarks report looks at ways to reduce abandonment once a customer has decided on the travel product they wish to purchase.
A certain amount of drop-off is to be expected at this stage in the process, and customers abandon the process once they have selected a flight or hotel for a variety of reasons.
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by Graham Charlton
04 October 2007 13:11pm
1 comment
Internet users worldwide trust someone else's opinion of a product or service more than any other form of advertising, while mobile text ads were the least popular, according to a global survey by Nielsen.
Nielsen surveyed 26,486 web users in 47 different countries, finding that users seem to trust more traditional forms of advertising over search and mobile ads.
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by Graham Charlton
04 October 2007 12:36pm
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Figures from payments association APACS indicate that online banking fraud losses have declined by 67% over the past year, though online card fraud continues to be a problem.
The APACS stats show that online banking fraud losses, which includes phishing, have dropped from £22.4m for January to June 2006, to £7.5m for the first six months of this year.
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by Graham Charlton
03 October 2007 17:30pm
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