Digital Marketing Blog
‘Sir Martin Sorrell’s WPP’ has made another foray into the online ad world, this time with a deal for LA-based interactive agency Schematic.
The acquisition, reckoned to be worth around $100m if targets are met, will see Schematic folded into the ad giant’s digital unit.
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by Richard Maven
11 September 2007 08:31am
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French cosmetics firm L'Oreal has sued eBay over the sales of counterfeit versions of its perfumes and other cosmetics products on the site.
The company said it had contacted eBay to deal with the issue, but has not been satisfied by its response. Louis Vuitton and Christian Dior both filed similar lawsuits against the auction giant last year.
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by Graham Charlton
10 September 2007 13:45pm
3 comments
Lisa Finfer at DMNews has jotted down a few tips for email marketers, with relevancy again being cited as a key factor in generating results.
In Lisa's article, she outlines a four step process for marketers to increase open rates and conversions.
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by Graham Charlton
10 September 2007 13:17pm
1 comment
Tipped, a new site launched last week, provides people with the chance to view and share tips on the best places in their local areas, from bars and restaurants to shops and hotels.
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by Graham Charlton
10 September 2007 13:11pm
1 comment
Bazaarvoice, the provider of consumer reviews to online retailers, has secured a new round of funding from investors, according to this article on TechCrunch.
The $8.8m round was led by Battery Ventures and will see its general partner Neeraj Agrawal joining the company’s board.
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by Richard Maven
10 September 2007 09:06am
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We’re seeing some appalling behaviour from social networking wannabe Quechup, which is conducting a massive spam campaign on a scale not seen since the heady days of Dr Mariam Abacha.
If trust is everything, then this is the sort of thing that can kill a brand. Quechup is potentially in a lot of trouble with its users, and legally it is skating on very thin ice.
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by Chris Lake
07 September 2007 14:21pm
5 comments
An online crime is committed every ten seconds in the UK, according to a new survey.
The UK Cybercrime Report, commissioned by online security firm Garlik, found around 300m offences were committed on the web last year.
Almost 90% of them are estimated to have gone unreported because victims were not aware that they were covered by law or that the police would be willing to investigate.
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by Graham Charlton
07 September 2007 13:31pm
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AOL has admitted defeat with its Netscape.com social news venture but has announced plans to replace the Digg-rival with a similar site.
Netscape is now being refashoned as a ‘traditional’ news service - a move AOL said would allow it to fit in better with perceptions of the historic Netscape brand.
Hmmm, doesn't sound quite right, does it? AOL must have had an inkling about this sort of thing 15 months ago, when it was preparing to relaunch Netscape as - give or take - a Digg clone.
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by Richard Maven
07 September 2007 12:35pm
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Bloggers audience is on the rise in the US with four in ten Americans now reading them regularly, according to a new survey.
But that apparently isn't detracting from other forms of media - only 13% of blog readers said they spent less time reading newspapers, watching TV and so on as a result.
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by Graham Charlton
07 September 2007 09:10am
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Men are much more likely to leave positive feedback on a service, product or a shopping experience, comapred with the fairer sex, according to a new survey.
Fizzback quizzed 820 consumers via email or text about purchases they had just made, and found women were more critical of retailers' services.
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by Graham Charlton
06 September 2007 17:33pm
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