Digital Marketing Blog

Panorama highlights need for brands to monitor placements

The problems with network buying exposed by Panorama last night have been around for as long as people have been buying adverts.

However, advertisers can still benefit from blind buying thanks to IASH and improved third party ad serving.

by Paul Cook 31 July 2007 07:25am 1 comment

iCrossing acquires web development agency

Digital marketing agency iCrossing has bought Proxicom, a US web development firm that has created sites for firms including Toyota, Epson and Dupont.

The acquisition will make iCrossing the largest private global digital agency, with 550 employees in the US and UK.

by Graham Charlton 30 July 2007 13:50pm 0 comments

Match.com launches new mobile service

Online dating giant Match.com has launched a new version of its service for mobile users.

The MatchMobile service, provided by Trilibis Mobile, allows users to search through profiles and send and receive text messages when they peak the interest of another member.

by Richard Maven 30 July 2007 13:45pm 3 comments

Wikia acquires Grub for open source search project

Wikia, the company led by Wikipedia founder Jimmy Wales, has acquired Grub, a distributed crawling service that will be used to build an index for its Search Wikia project.

Grub, previously owned by LookSmart, has been released under an open source licence for the first time in four years. It uses volunteers' idle computing resources to contribute to the project.

by Graham Charlton 30 July 2007 12:00pm 0 comments

Another Facebook ad network launches

One of the most popular Facebook widget developers, RockYou, is to launch its own ad network on the site.

RockYou has some of the most popular apps on the social network, providing slide shows for users, and is aiming to tap into its success by making money from advertisers.

by Graham Charlton 30 July 2007 11:07am 0 comments

Xbox is most searched for console in the US

Microsoft's Xbox 360 has overtaken the Wii as the most searched for games console in the US, according to figures from Hitwise.

The research group's Bill Tancer said the increase in searches was down to a combination of factors - hype about new games, rumours of a drop in prices, as well as 'red ring of death' issues.

by Graham Charlton 30 July 2007 11:03am 0 comments

Huge value in ad overlap - aQuantive study

A new study from aQuantive's Atlas Institute has looked at the effects of running ads across multiple publishers, portals and ad networks, and found that this can have a positive effect on conversions.

The study (PDF), (via Google's CPG Blog) found that users that are reached across many sites tend to be more avid media consumers, and are often responsible for the majority of conversions.

by Graham Charlton 30 July 2007 11:01am 0 comments

New ad company looks to tap into Facebook user data

Lookery is a new company that's launching an ad network targeted at Facebook applications, helping advertisers reach the social network's 32m users.

It is the brainchild of Scott Rafer, an entrepreneur whose last venture was MyBlogLog, sold to Yahoo! in January for $10m (£5m). He has launched Lookery in conjunction with Compete co-founder David Cancel.

by Graham Charlton 27 July 2007 14:39pm 2 comments

Yahoo! offers tips on landing pages

Michael Mattis has offered e-commerce companies some tips for optimising landing pages on Yahoo!'s Search Marketing Blog.

Around half of all purchases online are preceded by a search, so making the most of your landing pages is clearly important. Here's a selection of Michael's tips...

by Graham Charlton 27 July 2007 09:55am 0 comments