|Job Title||Digital Strategy Director|
|Member Since||31 May 2006|
|Areas of Expertise||Mobile, Online Advertising, Strategy and Planning, Web Design, Web Project Management|
|Contact Details||Address: Vivid Lime, United Kingdom|
With more than 16 years’ experience in the industry, I have a wealth of knowledge and expertise as a senior digital communications director.
Working as part of a Board of Directors for two new media agencies has given me an excellent understanding of the digital marketing mix, online trends and user behaviour and of building brands online, I am a hands-on manager who is directly involved with clients, campaigns and project teams and passionate about producing innovative digital solutions.
My experience in being Head of Digital for two full service agencies means I am also fully aware of how to develop the digital component of integrated marketing campaigns. My commercial management experience is complemented by a thorough grounding in large scale project management, creative direction and programming, where I spent the earlier parts of my career.
In my part time I am currently embarking on a Diploma in Digital Marketing which is helping me to keep abreast of best practices. Digital marketing is a rapidly changing field and the diploma is providing me with a fresh appreciation for the work that I'm involved in, giving me extra confidence as a digital strategist.