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About Me

For more eighteen years, Peter Bates as senior partner, has been running a consultancy company - pjb Associates - that is now focusing on developments around “adding value to video assets”, personalisation and personalised TV - in the home and on the move - helping to create sustainable media-rich information, entertainment and learning services through communities of interest. This involves working with organisations to develop sustainable business models for new interactive and content-based services that will be delivered to the home through broadband TV and through mobile devices.

He works at the interception of the Four Cs – content, communications, commerce and communities – bringing together video production companies with technology solution providers in order to create new media services including niche and thematic web-based and TV-based IPTV services. This also involves developing creative solutions that are leading towards new business development opportunities for new revenue generation through more personalised advertising and marketing.

and a Director of its sister company ITP Vision Ltd. One project included creating and managing "" and the website including the e-shop for the Miss World Organisation - the longest running global beauty contest. Another project was creating and running the online e-shop in multiple languages for - part of a

Previously, he has been focusing on innovative approaches to learning through using new technologies. This involved analysing, monitoring and evaluating developments concerning managerial and technological issues related to current and future developments in networked learning. Reports have been produced for the European Parliament, European Commission and other small and large commercial companies and national agencies. He has also worked on many research and development projects as well as managing small and medium sized projects simultaneously. This has involved travelling and working in various parts of Europe, USA, Brazil and Central Asia. Recent work has involved a global study into developments relating to the use of interactive and broadband digital TV for increasing learning opportunities in the home and monitoring developments related to mobile learning. This has included monitoring developments towards personalised TV for several years.

He has also spent fifteen years teaching in secondary and further education and in the advisory service in various parts of England and Wales. He has also taught on Master’s and other post graduate courses in England and Portugal.

My Links

Company Profile - pjb Associates

Education and Qualifications

He has a MSc in Training awarded by the University of Leicester, UK (1994) achieved through distance learning and has a Certificate of Education (qualified Teacher status) awarded by the University of Liverpool, UK (1975). He also has a second Master’s degree in “Management in the Network Economy” (MINE) (2005) an international course taught in English at the Universita Cattolica Del Sacro Cuore, Department of Economics, Piacenza, Italy, in conjunction with the School of Information Management and Systems (SIMS) of the University of California at Berkeley.