Adam Adam Posner

Name	Adam Adam Posner
Job Title	CEO
Organization	Directivity
Member Since	3 Jun 2012
Areas of Expertise	B2B Marketing, Email Marketing, Multichannel Marketing

About Me

My career has evolved over 28 years to this day where I am now focused and very clear on what my passion is... to solve every marketing problem and drive every strategy that I am involved with to a reality of measureable results…that exceed targets set.

I am disciplined, energised and outcome based. Willing to get my hands dirty as well as drive the entrepreneurial skills of my team, I have a proven track record of working across varied multi-channel direct marketing initiatives in business-to-business and consumer markets across financial services, energy, tourism, manufacturing, education, IT and retail.

Key areas of expertise:

•Data driven direct marketing with multi-channel focus
•Retention and Loyalty - strategy to execution
•Big picture thinking, executional attitude

My new book, "Give-back to Get-back - 9 steps to a profitable loyalty program", published in April 2011, is a must read for any business ready to consider a loyalty program and is also a great refresher for those who already have a loyalty program. Email me adam@directivity.com.au to order a copy.

My first book "the Power of 3 - more quality customers, more often, spending more." is packed full of multi-channel direct marketing insights and creative wisdom. Email adam@directivity.com.au to order a copy