| Name | Ade Allenby |
|---|---|
| Job Title | Online Marketing Manager |
| Organization | TalkTalk Group |
| Member Level | Bronze |
| Member Since | 3 Oct 2009 |
| Areas of Expertise | B2B Marketing, Search Marketing - Paid (PPC), Strategy and Planning, User Experience and Usability, Web Project Management |
About Me
With a background in Project Management and a variety of web focussed projects for TalkTalk, my most recent role as an Online Marketing Manager has led me to focus my skills into Digital. I have scoped and delivered a programme of digital change for the B2B arm of TalkTalk Group, bringing their websites up to date and embarking on a range of online campaigns across their three channels to market.
Having delivered a new website for TalkTalk, and delivered both Ecommerce and Corporate sites for Opal, my experience in online strategy, campaigns and usability extends across B2B and B2C and control of budgets up to £800K.
I see my next role as working to develop online within an organisation which sees a gap within their current offering and that of competitors/peers. I feel my combination of online experience and project management will enable me to scope, deliver and manage the change required, and to establish measures to monitor progress.
Education and Qualifications
2:1 Business Degree in Business Studies, with focus on Marketing and Business Strategy
Qualified Project Manager (Association of Project Management Practitioners)
High standard of spoken French
