|Job Title||Paid Search Manager|
|Registered Since||9 Oct 2008|
|Areas of Expertise||Ecommerce, Email Marketing, Paid Search (PPC), User Experience and Usability, Web Analytics|
I manage a variety of clients across different business sectors each having its own unique conversions points.
I create and manage new accounts utilising various search engines assigning budgets to each and monitoring progress.
Communication with each client is key in this role so I regularly telephone, meet and present to clients providing account progress updates, statistical analysis and consultation on possible opportunities to further push forward the success of an account.
Using analytics packages such as Omniture, Google Analytics, MMT and Index Tools regularly enables me to monitor the state of accounts whilst providing suggestive resources to each client.
I carry out extensive keyword / creative research whilst also testing to ensure accounts are targeted and successful.
The ultimate aim of my position is to surpass client expectations, ensure account growth and retention.