| Name | Adrian Epstein |
|---|---|
| Job Title | Paid Search Manager |
| Organization | Clickthrough Marketing |
| Member Level | Bronze |
| Member Since | 9 Oct 2008 |
| Areas of Expertise | E-commerce, Email Marketing, Search Marketing - Paid (PPC), User Experience and Usability, Web Analytics |
| Contact Details |
Email:
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About Me
I manage a variety of clients across different business sectors each having its own unique conversions points.
I create and manage new accounts utilising various search engines assigning budgets to each and monitoring progress.
Communication with each client is key in this role so I regularly
telephone, meet and present to clients providing account progress
updates, statistical analysis and consultation on possible
opportunities to further push forward the success of an account.
Using analytics packages such as Omniture, Google Analytics, MMT and
Index Tools regularly enables me to monitor the state of accounts
whilst providing suggestive resources to each client.
I carry out extensive keyword / creative research whilst also testing to ensure accounts are targeted and successful.
The ultimate aim of my position is to surpass client expectations, ensure account growth and retention.
