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About Me

User experience design and website usability analysis and testing. Strong understanding of web analytics used as a tool for website and e-commerce optimization. Focusing on user interface design, information architecture and web analytics. I am passioned about visual optimization and usability testing. I have experience in e-commerce analysis, user experience optimization, website optimization.
Interested in providing original business oriented, data-driven insights and a great user experience through creativity, passion and purpose.

Competences:

• Usability and Marketing Research
• Analysing various aspects of web performance on  different levels for all business units
• Analysing channel performance, traffic sources, user behaviour, website analysis 
• Preparing and performing the analytical methodology for testing (website usability, creative performance, user experience optimization)
• Proposing new solutions based on in-depth analysis of each business unit performance performing online data analysis and usability testing.
• Reporting and find trends for each channel and product and find creative business oriented solutions
• Trends forecasting (traffic, different budget options, ROI goals, etc)
• Working with team to scope, define and deliver  reporting solutions and tools in line with web marketing requirements
• Providing data driven insight for website optimization and usability testing
• E-commerce analysis and optimization 
• Cross-domain and subdomain GATC set up 
• Reporting for all business units on different levels 
• Managing other ad-hoc online marketing projects in the role of Project Manager
• Online contents creation using a CMS

Education and Qualifications

Academic Visitor at Oxford University (since January 2012).

PhD in Visual Cognition (Cognitive Psychology,Neuroscience) 2006-2011 - Birmingham University (UK).

MrS in Cognitive Neuropsychology

BA in Experimental Psychology