|Job Title||Area Sales Manager|
|Member Since||21 Jul 2006|
|Areas of Expertise||Email Marketing, Strategy and Planning, Conversion Rate Optimization, eCRM, Marketing Automation|
Email:Address: 468 St Kilda Road, Melbourne, VIC3004, Australia
With over 11 years digital marketing experience across a number of channels including Email, Mobile, Social, Web, Direct Marketing and Online Acquisition. Alex has held numerous positions essentially responsible for the development of existing business across Media and Financial Services as well as closing new enterprise business across Retail, Telecom's, Travel, B2B and FMCG. Includes such companies as Canon Europe, John Lewis, Vodafone, Regus Worldwide, Arcadia Group, ITV Plc, and ebookers (Orbitz Worldwide).
Alex is passionate about digital cross-channel marketing and the financial gains it brings to businesses today. He enjoys being involved with various leading industry organisations such as the DMA, e-Consultancy, CIM and the IDM, staying abreast of industry legislation, best practice and benchmarking.
Forum posts by Alex Abbott
- looking for email technology, 24 Sep 2007