| Name | Alex Murray |
|---|---|
| Job Title | Manager, Web & Multichannel Development |
| Organization | Waitrose |
| Subscription Level | Enterprise |
| Registered Since | 29 Mar 2009 |
| Areas of Expertise | Ecommerce, Strategy & Operations, User Experience and Usability, Optimization, Customer Experience |
About Me
I have over 11 years hands-on experience in the e-Retail environment. I have an excellent understanding of how both luxury and mass-market brands operate across multiple channels, but particularly in relation to the online channel and within e-Commerce. I've worked in wine, videogames and online grocery.
I've been fully responsible for the trading successes of e-commerce operations for over 9 years, bringing a strong commercial focus and innovative approach to e-retail. I've managed teams of up to 20 people, whilst fostering talent through the coaching and mentoring of direct reports. An unwavering focus on the end consumer has been a constant theme, alongside the assessment of emerging technologies for potential profitability as well as usefulness and suitability.
Over time, I have acquired a wide-reaching portfolio of skills tailored specifically to the online arena. From all aspects of Online Marketing to full scale e-commerce replatforming, e-Retail is my passion and my speciality.
