NameAlice Morgan
Job TitleSEO and content strategy consultant - German-speaking
OrganizationMy own company
Subscription LevelSilver
Registered Since4 Sep 2007
Areas of ExpertiseContent Marketing and Strategy, Online Copywriting, Organic/Natural Search (SEO), Strategy & Operations
Contact Details
Email:
Telephone: +44 20 8333 8332
Mobile: +44 7788 925 624

About Me

Now working as an SEO consultant and content strategist, I started off in advertising, working for many years at DDB London (formerly BMP DDB) on the Volkswagen retail advertising account. I made the switch in 2006 into digital marketing where I work with companies as a freelancer.

My principle client is Chevrolet Europe, where I do all manner of things related to the 38 markets and 44 websites we manage - training, strategy, communication, copywriting and content strategy. I designed and now run our centralised SEO strategy. I was responsible for driving forward Chevrolet's integrated search strategy and to that end (and working closely with Rina Patel from Chevrolet), we're currently running a test, managed by Performics, which involves real-time active bid management for generic keywords, based on natural search positions. We've done a lot of linkbuilding to get to the position of being able to do this at all. Rina, Sam Holt (from Performics) and I are talking about this on May 14/15 at the Adobe EMEA Summit in London.

At Opel Vauxhall, my role is more focused on designing an end-to-end digital marketing strategy with the aim of improving lead generation.

I've also completed a similar project for Dulux Paints.

I love what I do and am keen to share my experience, especially on international SEO strategy, content development and governance (which includes training). Please get in touch if you think I might be able to help you. I currently work from home in South West London and am fairly keen for that to stay as it is.

For more information, check out my profile at www.linkedin.com/in/alicemorgan

My Links

Alice Morgan's linked-in profile

Career History

Account Director at DDB London (formerly BMP DDB)
From May 1, 1994 until June 1, 2002.

Mainly worked on the Volkswagen UK retail account.

Production Assistant at HP:ICM (now PCI)
From August 1, 1991 until May 1, 1994.

My role involved the use of my German. I worked on events HP:ICM created and managed throughout Germany for Opel and GME. I did everything from casting German actors to helping stage crew talk to local technicians. I learnt the basics of account management here, too.

Freelance digital marketing consultant at my own company

Copywriting, SEO agency management, strategic planning for Chevrolet Europe Project consultant to GME - advising on governance, SEO integration and other topics

Freelance retail marketing consultant at my own company

Advising Chevrolet Europe on the implementation of its "Retailer Desk", an online web-to-print system for coop dealer advertising.

Freelance specialist copy adapter at my own company

Over the years I have done quite a lot of specialist translation work from German into English: TV spot scripts, print ads, brochures and web pages (including SEO) for a number of companies.

Education and Qualifications

Manchester University BA Hons (2.1) 1991, in German and Italian, with distinction in spoken German, which I still use almost every day.

I also speak adequate French and Italian and can read NL, ES, SE and PT sufficiently well to be able to check optimisation of keywords.

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