Business Analyst at Asymptotix
From October 31, 2007 and still in this role.

Report to directors and responsible internally for developing the Digital Marketing strategy for the acquisition and engagement of senior decision makers in the financial sector. Design and implementation of an Inbound Marketing strategy with a Drupal based website, an open source content management platform. Definition of customer journey and user experience. Content creation, publication and syndication methodologies. Email marketing campaigns and social networking sites (Facebook, LinkedIn) and social media tools and platforms to effectively engage with, nurture, nudge prospects and customers. Built up readership 220% 2010-11 with most major global financial institutions subscribing to Asymptotix blogs, research and white papers. Leveraged social media / networking tools, mobile, PPC, CPM and SEO/SEM techniques; used Web Analytics together with Customer Intelligence / Analytics techniques to measure success. External client consulting for Software-as-a-Service (SaaS) start-up. Scoped and defined strategy, business operations and processes, product and software development and defined digital marketing objectives. Scoped, designed and managed development of a Platform-as-a-Service (PaaS) and technical infrastructure to deliver services and SaaS applications to a virtual desktop environment run off a usb stick, notebook or mobile. Managed the development team of 6-8; selected and deployed technologies e.g. Drupal, LAMP, mySQL, Delphi, Linux and worked alongside team to install, configure, maintain and support solutions. Scoped functional plans for integration of application store, billing platforms and payment processing solutions incl. NFC mobile technology. Defined SaaS customer products and service and support offerings for B2B and B2C. Managed partnerships with application houses, ISVs, storage providers (SSPs), vendors. Supported business development, provided customer needs analysis, hosted workshops, defined functionality and functional optimisation; advised on different cloud strategies; defined customer support processes. Built financial plans; modelled product and sector opportunities. Defined online/brand positioning, social media plans, SEO, content systems and customer analytics. Achievements:  Structured a joint venture with a major University for funded application development.  Helped the Company win first-round funding from a major Telco.  Won 1st prize ‘Best Emerging Technology’ UK ICT Awards Nov. 2010 for the Cloud-based PaaS/SaaS product.