|Job Title||Managing Director|
|Registered Since||19 Jun 2013|
|Areas of Expertise||Legal and Regulations, Multichannel Marketing, Strategy & Operations, Conversion Rate Optimization, Search Marketing|
Email:Telephone: 020 7874 1897
Address: 10, Fitzroy Square, London, W1T 5HP, United Kingdom
Amanda is founder and managing director of Reform, and heads up our digital management consulting offer, advising organisations and business leaders on digital commercial and operational strategies.
Amanda was a pioneer of digital media and one of Europe’s leading search marketing specialists for nearly a decade. She began her digital career at 24/7 Media in 1999 managing UK and pan-European ad campaigns from offices in London and Amsterdam. Amanda then spent nine years running search marketing operations for global Search pioneers Outrider (a WPP agency) and for the award-winning digital media agency i-level. Launched by Amanda in 2003, i-level Search quickly became the fourth largest search agency in the UK, delivering a full range of paid and natural search marketing disciplines to clients such as Procter & Gamble, the COI, Sky, the AA, BT and Orange.
Amanda is passionate about digital talent management, and has worked with industry bodies such as the IAB, the IPA and the APA to develop standardisation of digital planning and processes as digital continues to mature and to command more attention and investment from brands and businesses. Amanda is also an associate member of the International Academy of Digital Arts & Sciences (IADAS).
Reform - digital marketing management consultancy
Education and Qualifications
BA Hons in French & Spanish (University of Sheffield)
Loads of GCSEs, mostly A grades - the most useful of which for my career has been Drama!
Aspiring to one day become a qualified business coach, but for the time being I provide unaccredited digital marketing coaching and consultancy!