|Job Title||Director of Marketing|
|Member Since||15 Oct 2012|
|Areas of Expertise||B2B Marketing, Content Marketing and Strategy, Multichannel Marketing, Conversion Rate Optimization, Marketing Automation|
Experienced demand generation and retention marketer with focus in high-tech/software industry. Skills in developing and executing events, tradeshows, direct mail, webinars, PPC campaigns, lead nurturing, sales enablement, content creation, web content, partner marketing, international marketing, etc. Technically minded and able to use marketing automation platform(s) to execute, track and measure results. Interested in developing best practices in leveraging online behavior to drive more effective and targeted marketing activities across all channels.
Alignment of marketing programs with internal operations and applications, project managment, expertise with marketing resource managment application, data analysis, results reporting, strong public speaking and presenation skills, list and contact management strategies, partner and global marketing experience, etc.
(Present) - Director of Marketing at SnapApp.com; funnel reporting & lead management, lead generation, content & social media, PPC & SEO, sales enablement, etc.
Marketing Manager at Eloqua; SMB marketing and Lead Nuturing
Marketing Manager at Unica (now IBM) - Global Marketing coordination, product marketing, lead generation
Education and Qualifications
BS in Business from Bryant University