|Member Since||30 Oct 2002|
|Areas of Expertise||Email Marketing, Multichannel Marketing, Social Media, Community Management, Strategy and Planning|
Email:Telephone: +44 7771 678605
I'm a Digital & Social Media strategy & marketing consultant, specialising in the development and integration of online social & digital strategies and activity. Highly experienced in the broad range of the marketing mix including social media, networks, online & offline PR, digital (web, email, mobile, viral etc.), direct marketing, events and others.
I'm the former Marketing Director for DoubleClick EMEA (Europe, Middle East & Africa) , responsible for planning and co-ordinating the implementation of DoubleClick’s key marketing strategies and tactics that powered DoubleClick's growth across EMEA in the dot-com boom. I joined DoubleClick in June1998, following the merger with NetGravity where I was the European Marketing Director. I was previously at CompuServe UK from the beginning of 1996 where I was responsible for creating new revenue streams through online advertising and marketing services, working closely with advertisers and agencies in the rapidly maturing online advertising industry. I'm a founder member and former Director of the Internet Advertising Bureau (UK) and have acquired many years of online marketing experience.
Prior to joining CompuServe, I gained a broad and high level degree of marketing experience, technical knowledge and understanding of the online and technology markets with several high profile technology organisations, such as Microsoft, Borland and Ashton-Tate. I was a member of the Microsoft UK marketing team that launched Windows95 and Office95. After graduating from university with a honours degree in Computing, I qualified further as a sound engineer and spent two years working with music before joining the IT industry. I'm an experienced speaker and am well known for presenting on social and digtial media topics at events such as Being Digital, Digital Lounge, Internet World, TFM, adtech and Henley Management College.
Smart marketing for Digital and Social Media
Blog comments by Andrew Gerrard
- Twitter has a really bad weekend, 14 Apr 2009