|Member Since||29 Sep 2009|
|Areas of Expertise||Content Marketing and Strategy, E-commerce, User Experience and Usability|
FindWAtt’s tagline is “We Fix Findability.” Once you’ve done an initial keyword search on an ecommerce site, Faceted Navigation (a.k.a. Guided Navigation, Parametric Navigation, filtering) has become the de facto standard to helping you filter through all of the products returned by the search so you’re looking at a manageable number.
Faceted Navigation is fabulous but it depends on good product date that is parsed into facets (e.g. Color) and facet values (e.g. Red). In some product categories (computers, shoes) managers, the product data comes that way from the manufacturer. In many categories, though, all the retailer gets is an unstructured, free-form product name such as “Eminence NSD:2005-8 1" Neo Titanium Driver 8 Ohm 2-Bolt,” usually accompanied by brand in a separate column/field. The first job is to parse into facets and facet values, the second to correct and standardize across brands (e.g. what does “Neo” mean?), and the third to enrich
Parsing, correcting, standardizing is ok to do “by hand” in Excel if you have 100 products, maybe more. But once you get into the thousands, it becomes impractical. So on a lot of sites, all you send as facets are Brand and price (range).
FindWAtt has developed a self-learning system that automatically “reads” product information and produces facets and facet values. We also conduct Findability Reviews on ecommerce sites