|Member Since||14 Dec 2012|
|Areas of Expertise||Connected TV, Mobile, Strategy and Planning, User Experience and Usability, eCRM|
Seasoned innovation leader with a diverse background that includes product and experience design, user research, strategy, marketing, mobile and digital media. Passionate about helping concept and create winning products, services, campaigns and customer experiences, then seeing these through to fruition in the market.
• Synthesising insights from strategy, user research, design and technology to identify business opportunities and develop product plans and roadmaps.
• Leading multi-disciplinary teams (often spread across offices and continents) on fast-paced, complex development projects that involve hardware, software and services.
• Confident and dynamic relationship and sales manager. Consistent driver of deepened relationships, from C-level to specialists, in multiple industry sectors. Quickly build trust and collaborative working methods.
Product strategy, opportunity identification and definition, service and experience design, change management, digital marketing, the media and mobile. Building new concepts and solutions that draw on a global experience in:
· Traditional and Digital media
· Mobile, IT and Telecommunications
· Services, FMCG, Consultancy, Marketing and Advertising
· CRM, Analytics, Predictive Analytics and Big Data Management
Nov 12 – EarlyBridge, Partner, helping grow this successful Dutch based Consumer Experience, CRM and Brand management consultancy into new markets and clients
Own Venture, Founding Partner, Spinning out the Social News concept I was initiating and building within Nokia. Its’ ambition is to provide a web platform with a mobile and location focus for a new breed of journalists and critiques and to offer them an income for their efforts. At the same time helping to build a bridge between social communities and the ‘traditional’ news and magazine media
2006-2012 Nokia, Global Head Office, Finland
Head of Web TV, Nokia Smart Devices, Music/EntertainmentProgram Management. Business, Development, Project Management, Partnering, Concept creation and service software creation. Conception, build, partnering and launch of Nokia TV. Pilot launched in Finland May 2012 and is driving the highest NPS of any Nokia service launched. Partnering/sales responsibility with TV broadcasters in multiple key device sale markets in a fast, disruptive, scalable deployment.
Start up and global operational management of the Web TV apps program. Managing: Product; R&D; Partnering; Marketing and Stakeholders. Over 80 partnerships and their applications created with Broadcast TV and IP TV partners delivering a service in 122 countries, launched embedded in multiple mobile device models and for download from the Nokia Application Store.
Music Artist apps program management, over applications 50 published with all Major and Indy labels. The Rihanna application alone drove over 400,000 downloads.
News and Crowd Sourcing service; concept creation and initiation of a location based social news service.
Nokia Skunkworks (New York) Nokia’s first use of skunkworks, a team of experts tasked with reviewing and renewing digital strategy, IT and operations to revolutionise Nokia consumer lifecycle management and marketing: to accelerate engagement; drive sales and downloads; reduce churn for Nokia Services.
Nokia Music was the first focus service, devising, testing and embedding new capabilities and ways of working. This includes: reviewing the value offering; creating and testing new ways of driving Awareness, Activation/Engagement, and On boarding: Successful roll out with a UK operator that increased their device sales and Nokia Music engagement.
Ovi (Applications)Store tasked to increase application downloads, sales and retention. Focused on analytics modelling and new processes to improve targeting direct marketing and relevant recommendations. The results were higher levels of engagement, activation and repeat business. Ovi Music drives the second highest volume of music downloads globally, the Ovi Store has delivered over 1 billion applications to consumers and now over 5 million application transactions and downloads daily.
Director / Head of CRM, Nokia.
Creation of a Nokia wide approach to CRM, consumer data management, analytics and consumer experience management to revolutionise the way Nokia interacts directly with its consumers, online, in its contact centres, retail and with advertising campaigns.
Development, trial and execution of new capabilities for optimising consumer treatment in all touch points. Improving cost and efficiency with an emphasis of delivering targeted interaction capabilities and enhanced loyalty for the Nokia brand. Ownership of the largest consumer database, (400+ million consumer records) re-engineering consumer data management globally.
Initiated predictive analytics, developing the capability to deliver timely, targeted engagement recommendations to consumers in all touch points. Reworking the overall consumer treatment to improve the awareness and adoption of Nokia services and device ‘solutions’. Creating and executing successful targeted marketing campaigns in local markets for Nokia Services, generating significant improved conversion rates. With the support of predictive recommendations, initiated outbound telesales marketing from Nokia contact centres that have over 20 million inbound direct consumer interactions a year.
Product, Project and Portfolio management lead and coordination for Nokia Contact Centres, Telesales and Nokia Online Support, (with over 300 million individual interactions a year) Driving a consumer focused approach to product creation, solution and feedback management.
Simultaneous roles: Head of Consumer Offering Management: Leading Product Management, Marketing and Strategy for the Care Online Interactive and Sales Management Team a channel with over 350 million consumer interactions a year.
Digital Lifetime Relationship Marketing Management Team, member of the executive team that managed Nokia Online, Nokia Mobile Marketing, Digital Campaign Management, GTM, Loyalty and Mobile Marketing channels.
Head of Portfolio Management, Download! (Nokia Applications Store)
Strategic and operational business management for Nokia Content Discoverer/Download! Nokia's first online and mobile application business. Partner management and acquisition, product evaluation, content management, consumer segmentation and pricing for mobile application and content sales by device and sales region.
Consumer experience and user interface management, analytics, strategy, content and portfolio management. Launched new markets and defined the customer offering, and experience, online and in mobile devices, in a way that optimised growth. Drove licensing and distribution agreements with media, gaming, aggregators, and internet companies to monetize their content through Nokia. Managed internal stakeholder relationships and coordinated R&D activities with the commercial and business teams.
Built the largest, by traffic and markets covered, mobile on device service at the time for 3rd party developers to distribute content and services. Increased revenues by 300% in 2007, increasing a further 400% by 2008.
Employment, from 1994
Starcut, Director, Digital & Mobile Marketing
Started a new business division and digital advertising agency operations: Key account and new business management. Within one year I took the Mobile & Digital Marketing business from start up to the largest single business for Starcut, an already established mobile entertainment and experience company. Head of the Nokia Multimedia mobile and interactive marketing team. Developed and delivered Nokia’s first Mobile Marketing strategy. Managed campaign concepting, creation and execution for digital and mobile elements for Nokia Nseries campaigns; globally and in local markets. Team management: creative; account and Tech/R&D.
Business development, key customer relationship management, team management, project management, digital communication and marketing strategy, technology management, communication and campaign management, partnering. Mobile and online application development and marketing. Digital services creation and marketing.
BobHelsinki, Management Consultant
International Herald Tribune / The New York Times
Commercial multinational publishing management. Advertising sales, sales and representation management. Key account, partner management and new business acquisition. CRM, Distribution and print production management. Subsidiary company set up and management, annual and financial reporting. Copy and Subscription sales and marketing. Brand management and consulting. Conference and Sponsorship sales (IHT Global Conferences) and event management. Web Site and mobile content creation. Online advertising sales.
01-03 Publisher and Managing Director: Het Financieele Dagblad/IHT: daily print and online newspaper
Education and Qualifications
MBA: Majoring in High Technology Entrepreneurship
BA (Honours) History, Politics, Economics
Nokia Learning Journey, Leadership and Change Management graduate
Nokia Services and Digital Marketing Academy
Managing the Media