|Job Title||Teaching Fellow in Marketing|
|Organization||Royal Holloway University of London|
|Registered Since||3 Mar 2009|
|Areas of Expertise||B2B Marketing, Multichannel Marketing, Online Copywriting, Online Surveys & Research, Web Analytics|
Andrew is the module co-ordinator for the MN2061 Marketing Management and MN3035 Marketing Research undergraduate modules, and a dissertation supervisor on post-graduate programmes at Royal Holloway. Andrew joined RHUL in July 2008 after a year as a visiting lecturer. Prior to this Andrew taught at a number of universities, commercial training business and private universities in the UK, covering a number of Marketing and Business strategy topics.
Before moving into higher education, Andrew ran a successful Consultancy and then an Interim management practice, after several director level commercial roles in marketing and sales. Andrew helped found the Institute of Interim Management, and is a Fellow of the CIM, MRS, IIM & ISSM, as well as a Freeman of the City of London and a former Liveryman in the Worshipful Company of Marketors. Andrew has also served as an advisor to the UK Sales & Marketing Standards body. Andrew is also an Ex-International American football coach, a qualified sports therapist and sports scientist, as well as a qualified coach in several sports.
Main research interests are;
o Sports Marketing
o Business-to-Business marketing
o Relationship marketing
o Cost structures in relation to Marketing and business decisions
o ILT in Higher Education
Education and Qualifications
DBA, MBA, MAAP, PGCE HE, Dip.M, Dip.IDM, Dip.IPR, Dip.MRS, C.Dip.A.F., B.Sc (Hons.).