| Name | Andy Way |
|---|---|
| Job Title | Head of Digital Strategy |
| Organization | Idea Generation |
| Member Level | Bronze |
| Member Since | 30 Sep 2009 |
| Areas of Expertise | Email Marketing, Multichannel Marketing, Social Media, Community Management, Web Project Management |
About Me
<!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:-1610611985 1107304683 0 0 159 0;} @font-face {font-family:"Century Gothic"; panose-1:2 11 5 2 2 2 2 2 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:647 0 0 0 159 0;} @font-face {font-family:Verdana; panose-1:2 11 6 4 3 5 4 4 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:536871559 0 0 0 415 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:none; font-size:12.0pt; mso-bidi-font-size:10.0pt; font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman"; mso-fareast-language:EN-US; layout-grid-mode:line;} p.MsoBodyText, li.MsoBodyText, div.MsoBodyText {mso-style-unhide:no; mso-style-link:"Body Text Char"; margin:0cm; margin-bottom:.0001pt; mso-pagination:none; mso-hyphenate:none; font-size:10.0pt; font-family:"Verdana","sans-serif"; mso-fareast-font-family:Verdana; mso-bidi-font-family:"Times New Roman"; mso-ansi-language:EN-US; mso-fareast-language:#00FF;} span.BodyTextChar {mso-style-name:"Body Text Char"; mso-style-unhide:no; mso-style-locked:yes; mso-style-link:"Body Text"; font-family:"Verdana","sans-serif"; mso-ascii-font-family:Verdana; mso-fareast-font-family:Verdana; mso-hansi-font-family:Verdana; mso-ansi-language:EN-US; mso-fareast-language:#00FF;} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-size:10.0pt; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt;} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 72.0pt 72.0pt 72.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} -->
With 9 years experience in digital marketing – on client and agency side – I have an extremely broad and deep understanding of current web technologies and developments. My experience gives me a background of great diversity, taking in account handling, production, display advertising, brand development, PR, commissioning, video creation & online use, creative interpretation, viral, eCRM, UGC, broadcast television & copywriting.
I have a proven ability to take a project from inception, development of thorough ‘Scope of Work’ (budgets, timelines, 3 parties, creative/strategic plan), through the creative process, and full production to delivery, remaining on-time and on-budget, and maintaining client and all party liaison throughout.
I have a solid understanding of the various processes of digital creation: Design, front-end development (Flash & HTML) and back-end/technical development.
Key strengths include the management of own and relevant parties priorities and workloads, across all departments within an agency or company, excellent communication skills, flexibility and organisation as well as the supervision of 3-parties and integration with offline activity.
Education and Qualifications
BA (Joint Hons) in English & Drama (2:2) from John Moore's University, Liverpool
4 'A' Levels (English, Theatre Studies, History, Economics)
1 'S' Level (English)
10 'O' Levels
