|Job Title||Senior Online Marketing Manager|
|Organization||Currys & PC World (DSGi)|
|Registered Since||29 May 2010|
|Areas of Expertise||Ecommerce, Email Marketing, Multichannel Marketing, Social, Video & Rich Media|
A proficient marketer with over 20 years experience, having worked in Online Marketing since its inception, I have particular expertise in Online Comms (design + dev), Social Media, eCRM, SEM, Affiliates and Strategic Partnerships. Combining creativity with strategic thinking and commercial acumen, with extensive success in managing numerous integrated campaigns in the Entertainment, Media, Government, Not-for-Profit, Travel, Dating, Youth, Coupon/Daily Deals and Retail sectors.
Senior Online Marketing & Social Media Manager at PC World & Currys (DSGi)
From July 21, 2011 and still in this role.
Managing Director at VisionKing Marketing
From March 1, 2008 until July 20, 2011.
Account Director at Various Agencies
From February 1, 2003 until February 28, 2008.
Events & Strategic Partnership Marketing Manager at Match.com
From January 1, 2003 until January 31, 2005.
Producer/Director at BBC + Various other broadcasters + production companies
From October 1, 1995 until December 31, 2003.
Education and Qualifications
E D U C A T I O N
2008: IPA (Institute of Practitioners in Advertising) LegRegs Certificate (Distinction)
Ongoing: Numerous different courses to train for e.g. various software/skills required for jobs
1988-1991: University of Liverpool: BA Hons 2:1 (English, Psychology & Communication Studies)
1986-1988: Benenden: 3 A’Levels
1986: 11 O’Levels incl. Maths, English and French (All either grades A or B and one C)
S K I L L S
Digital Marketing: web dev (UX, design & build), online comms creation (banners, microsites, e-Publications, buyers guides etc), SEO, PPC, affiliates, Social Media, E-commerce, Social Commerce, Mobile Commerce, rich media/video production, email campaigns.
General Marketing: Branding & design, Strategic Partnership Marketing, event production, Experiential Marketing, PR, CRM, ATL (media planning/buying, Radio & TV production), content creation, copywriting, sponsorship and Sales Promotions. Budget management, legal & business affairs, team + stakeholder management, project management, strategic leadership + implementation, commercial acumen, excellent communication + presentation skills.
IT Skills:Advanced: MS Office, MAC OS and Lotus Notes. Familiar with:Omniture, Google Analytics, various e-CRM platforms and content management systems e.g. Wordpress + bespoke systems, Co-Tweet, Hootsuite, Meltwater (social media dashboards) and basic html. Extremely fast touch typist.
Languages: French (intermediate), Spanish (improver).