Anthony Leaton

Name	Anthony Leaton
Job Title	Freelance
Organization	Emarketing Manager
Member Since	18 Jan 2005
Areas of Expertise	Content Marketing and Strategy, E-commerce, Email Marketing, Social Media, Search Marketing - Organic/Natural (SEO)
Contact Details	Email: Mobile: +34622230835 Address: Barcelona, Cataluna, 08009, Spain

About Me

Solutions driven on and off-line PR and marketing specialist. A solid background in on and off-line client acquisition, incentive and retention campaigning. A passion for planning and soliciting data capture & email list growth campaigns. Practiced marketing in international B2B, B2C, and corporate environments. Data management and UK data law expertise. Industry experience in high-tech real estate, luxury, financial, insurance, mobile, consultancy and hospitality industries. Proficient communicator in international high-pressure environments.

My Links

Emarketing Manager Homepage
This is my personal homepage.

Lucas Fox International Properties
My present employer Lucas Fox International Properties.

Career History

Marketing Director at Lucas Fox
From November 1, 2010 and still in this role.

Overseeing luxury real estate internal and external on and off-line communications. Responsible for a team between 1 - 4 marketing staff and 1 - 6 administration staff. • Off-line: Implementation of; market reports, press releases, signage, brochures, branding, POS materials and distribution, office decoration, sales / marketing processes, PR, market reports, new product development, and strategic partnerships • On-line: Implementation of; new web-site design & blogs, SEO, geo-localisation, social media, blog feature planning, videos, photographic galleries, virtual tours, QR bar-codes, automated web-marcoms, CRM change requests, banner, Facebook and portal advertising, plus email campaigning Achievements • Increasing qualified web-traffic 200% in one year • Implementing value added services • Implementing social media, boosting web traffic 17% • Generating 5% of annual leads from social media sources • Generating 11% of monthly site visits via segmented email marketing campaigns • Press coverage: FT, NYT, WSJ, OPP, El Mundo, La Sexta

e-Marketing Manager at Aries Forth
From June 7, 2009 until June 10, 2009.

Overseeing e-communication, CRM and lead generation for international energy and IT events. • Initiating and implementing two websites with ecommerce functionality with lead generation and social media capabilities • Sales material, copywriting and event content creation for 3 events portals. Daily blogging, press relations and back-end CRM email activities • Social Media Optimisation: Lead and interest generation via on-line forums, blogs, professional interest groups and B2B and leisure focused social networking sites

Email Marketing Specialist at Enormo
From January 1, 2009 until July 1, 2009.

Head of Enormo’s marketing and e-message delivery worldwide. Acquisition & retention email campaigning. Daily delivery of email campaigns in 7 languages to 80 countries. Sent 500,000 emails PCM for 10% conversion.

Email & SEO & SMO Manager at TravelCLICK
From March 1, 2007 until January 31, 2009.

Agency specialist for the European office’s new email, linking, and social media products and services. • Email design, offer creation, content copy writing, client liaison, implementation and campaign analysis • Blogging, locating content for increasing SEO and linking client activity • Achievements: 23:1 ROI with B2C campaigning + increased Google page ranking 1-4 points