|Job Title||Head Of Technical Operations|
|Registered Since||28 Dec 2012|
|Areas of Expertise||Email Marketing, Online Advertising, Web Analytics, Optimization, Video & Rich Media|
1 year 5 months, Head of Technical Operations @ Mediasyndicator (Publisher Network)
1 year 1 month, Display & Lead Generation Tech. Op.’s Manager @ AdPepper (Ad Network)
2 years 1 month, Estate & Letting Agent @ Beaumont Estate & Letting Agents
8 months, Digital/E-Commerce Sales Account Manager @ AutoTrader (Publisher)
4 years, Graphic & Web Design/Print Publishing @ Al-Haq Printing & Publishing
1 year, 2nd Level Technical Support, IT Department @ Birmingham City Council
A highly technical, analytical and commercially minded individual, with in-depth knowledge and experience of the digital advertising landscape from ‘display’ demand & supply, creative and lead generation sectors of the industry. Closely follows the latest trends in digital developments and ensures that the company benefits from his educated suggestions on company strategy.
Has a keen passion for technology and experienced in integrating RTB’s/exchanges, audience targeting platforms and web analytics/verification tools across multiple premium publisher’s/publisher networks and ad-servers. Furthermore had oversight and management of ad server customisation and improvement based on company need; integration of Salesforce CRM and the building, testing and implementation of a customised reporting tool for campaign delivery using server to server integration between SalesForce and an ad-server.
Managed the ad operation’s teams at both Mediasyndicator and AdPepper, including the development and establishment of clear process guidelines to ensure smooth running of core ad op’s functions and all queries were addressed in SLA timeframes. Took responsibility of ad op’s personnel and introduced job-remit descriptions, appraisal processes, personal development planning, KPIs and succession planning/handover across teams. Also directly responsible for the development, implementation, management, reporting, reconciling and invoicing of digital media campaigns (between 250 to 400 campaigns across 40-60 IO’s per month) from agencies and direct clients across display and lead gen.
More-over acquired business acumen through entrepreneurial pursuits such as an educational toy company ‘http://www.iplayandlearn.com’ as well as volunteering, for the past nine years, as a Project Manager for a charity building orphanages and schools in the Indian sub-continent.
Education and Qualifications
2000-2003: Birmingham City University - BSc (Hon.’s) Multimedia Technology, Upper Second Class (2:1)
- Knowledge of electronic marketplace, technologies, information systems and marketing strategy (SEO/SEM, mobile, email, online PR).
- Quantitative and qualitative analysis of complex, varied statistical data.
- Project management covering strategies for e-business, financial & legal responsibilities.
Final Year Dissertation – ‘Educational Toys and E-Learning’
- Researched topic on the growth potential of e-learning and educational toys.
- Received departmental recognition for innovative study that led to an actualised business - ‘http://www.iplayandlearn.com’.