|Name||Baijayanti Chatterjee Chadha|
|Job Title||Manager Online Marketing & Web Analytics|
|Registered Since||8 Jan 2013|
|Areas of Expertise||Content Marketing and Strategy, Online Advertising, Organic/Natural Search (SEO), Strategy & Operations, Web Analytics|
I am a Marketing professional with over 5 years of work experience across varied sectors such as Information Technology, Education Management and Human Resource Management. I have over 3 years of experience in handling Online Marketing for Raffles Education Corporation, Laureate Education group and Intuit Inc.
At present I am working for Intuit Inc where I am handling the online marketing initiatives of Intuit in India. I manage all online activity with a goal of building and maintaining an engaged digital community. I also manage both organic and paid search campaigns and incorporate SEO and SEM strategies to all digital content. I also design and maintain all reporting dashboards including Google Analytics, Omniture etc. I work with all internal teams and external vendors to execute online initiatives and coordinate events.
I am moving to Hong Kong now and am keen to network with Online Marketing professionals in Hong Kong.
Education and Qualifications
I have a MBA in Marketing from SRCC, Delhi University India.