Ben LaMothe

Name	Ben LaMothe
Job Title	Web & Social Media Strategist
Organization	Renaissance Creative
Member Since	26 Jun 2009
Areas of Expertise	Content Marketing and Strategy, E-commerce, Online Copywriting, Social Media, Community Management
Contact Details	Email:

About Me

I am a web and social media strategist with Jacksonville, Florida-based advertising and marketing consultancy Renaissance Creative, and a postgraduate student at City University London, where I am currently writing a dissertation about how mobile phone applications impact the ways news is distributed and consumed. I am based in Jacksonville, Florida.

My immediate background is in journalism. However more recently I have begun to work in the fields of social media marketing, community management, media blogging and web development. I previously worked as a web and social media specialist with corporate PR and marketing consultancy Glasshouse Partnership, where my primary role was devising web, social media and blogging strategy for corporate and individual clients.

I have also worked as a social media consultant for United Business Media, and as a web intern with Telegraph.co.uk, where I assisted in the re-launch of their blogs.

In addition to my personal blog, BenLaMothe.com, I am also a contributor to the top the No. 2 UK marketing blog, FreshNetworks.com; UK journalism industry blog, OnlineJournalismBlog,com; and the real-time web analysis blog Media140.org.

I have successfully developed, launched and managed two independent online-only student news magazines. The first, at Central Michigan University, is called Grand Central Magazine. It is currently run by the university and is offered as a practicum course in writing and producing for online-only media. In March 2010 it took first place in a Society of Professional Journalists competition for online-only publications.

The second, at City University London, is called CityOnline Magazine, will be re-launched in 2010 with a new staff and re-designed web interface.

Though based in Florida, I’m originally from Michigan. As a journalist there, I contributed regularly to National Public Radio – Detroit, Thompson Reuters, Detroit Free Press, Real Detroit Weekly and MLive.

Career History

Web & social media consultant at United Business Media

I work with a group of construction and sustainable development titles to maximise their Web presence and further their brands through use of social media.

Web intern at The Daily Telegraph

I assisted in the continued development of telegraph.co.uk.

Graduate consultant at Glasshouse Partnership

Working in brand strategy and development; CSR and community relations; media relations and campaigning; and political communications.