| Name | Ben Padley |
|---|---|
| Job Title | VP, Global Head of Digital Marketing and CRM |
| Organization | Sony Ericsson |
| Member Since | 15 Jul 2010 |
| Areas of Expertise | Mobile, Multichannel Marketing, Community Management, Strategy and Planning, Web Project Management |
| Contact Details |
Email:
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About Me
A results orientated, dynamic marketer who can demonstrate a track record of achievement and responsibility with over 14 years commercial success in the telecommunications industry. Personal strengths include an ability to continually learn from experience and to quickly adapt to, as well as drive, change.
• Global and local market Digital marketing with extensive knowledge
across all disciplines including Website strategy and execution, Social
Media strategy and execution.
• Global Consumer Relationship Management (CRM) Experience ranging from
scoping and audit of capability (technical/process/people) to
specification of vision and technology partner(s) selection and
subsequent deployment.
• Extensive sucessful Change management experience involving the
creation of global strategy through to operational deployment in local
markets.
• Global and Local strategic and operational experience across wide variety of marketing disciplines.
My Links
Career History
Head of Music Marketing - Global Product Marketing Director at Sony Ericsson
Marketing Director UK & Ireland at Sony Ericsson
