|Job Title||Founder / Creative Director|
|Registered Since||13 Feb 2009|
|Areas of Expertise||Online Advertising, Organic/Natural Search (SEO), Community Management, Strategy & Operations, Web Design|
I am fortunate to be in my current position, growing my own "agency varietal" in the form of blocshop. The concept was to develop, connect and administer projects via a network of trusted creative minds (the bloc) who operate within independent environments (the shop) to service the needs of those brands who engage with us in the cloud of virtualization. Our mission: to provide our partners with unique, breakthrough marketing solutions; quickly, competitively and through a very trusted creative network.
No frills. Just solid foundations, ideation and execution.
• Brand Experience Design
• Interactive Marketing Strategy
> Including Social Media Immersion and Viral Marketing
• Corporate Identity
Core Industry Experience:
• Green & Sustainable Models
• Technology Sector B2B & Direct to Consumer
• Consumer Electronics
• Sport and Apparel
• Affordable Luxury
• [You] Social Branding Consult
Privately Held ; Marketing and Advertising industry
December 2006 – January 2009 (2 years 2 months)
Clients: Adobe Systems, Sun Microsystems, SAP, Livescribe, ZoneAlarm, CaesarStone Quartz, Clos du Bois, Message Systems, CamelBak, Inner8.com, HedgeStreet.com, Hedge Gallery
Project leader specializing in brand and corporate identity development, internal and go-to-market campaign strategy with empahisis on social media immersion and viral marketing, web site and application development, as well as ad hoc graphic design services for leading experience design agency.
Collaborated extensively with agency principals to develop breakthrough and award winning marketing programs, from new business acquisition through project completion—notably earning a Gold Addy for “Best Integrated Campaign” for Livescribe’s 2008 launch of “Never Miss a Word.” Additional Traction accolades include a 2007-08 ranking in B2B Magazine’s “Top U.S. Digital Agencies.”
Public Company ; WPP ; Marketing and Advertising industry
2005 – 2006 (1 year)
Clients: Yahoo! Inc., Cisco Systems, Barclays (iShares & iPath), American Advertising Federation
Championed 360° account support by authoring creative process documentation and project plans.
Organized diverse teams across agency departments—brand, creative, media, public relations, and analytics—to develop highly targeted to broad reaching integrated marketing programs.
Co-authored and designed internally distributed marketing materials, including style guide.
Education and Qualifications
2004 – 2006
1993 – 1998