|Job Title||Chief Marketing & Operating Officer|
|Registered Since||29 Apr 2013|
|Areas of Expertise||Affiliate Marketing, Content Marketing and Strategy, Ecommerce, Mobile, Customer Experience|
Bernard Luthi is a 15-year veteran of e-commerce, technology and consumer electronics. As CMO and COO, Bernard leads Rakuten.com Shopping’s marketing initiatives, including web site experience, advertising, BuyTV, public relations and promotions. In addition, he works closely with Rakuten Inc. on overall corporate branding.
Prior to Rakuten.com Shopping, Bernard was Vice President of Marketing for e-retailer Newegg.com, where he oversaw the comprehensive marketing strategy for the company, as well as directed web management and customer services. In addition to his work at Newegg, Bernard was Vice President of Marketing at PC Mall, a leading direct marketer for B2B computer solutions and sales.
Prior to these posts, Bernard held Director and Senior Group Manager positions in product marketing, partner programs and reseller marketing during his decade tenure at Ingram Micro, the world’s leading global technology distributor.
Blog posts by Bernard Luthi
- Bringing the in-store Christmas shopping experience online, 28 Nov 2013
- Retailers must switch on to the discovery channel, 30 Jul 2013
- Where there are empowered merchants, there are satisfied shoppers, 11 Jun 2013
- Loyal customers are key to online growth, 30 Apr 2013