| Name | Beth Grad |
|---|---|
| Job Title | Director, eBusiness |
| Organization | Scholastic |
| Member Level | Bronze |
| Member Since | 8 Jun 2009 |
| Areas of Expertise | E-commerce, Email Marketing, Multichannel Marketing, Community Management, Strategy and Planning |
| Contact Details |
Email:
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About Me
e-Commerce & marketing executive with a proven track record of generating sales.
- Envision, spearhead, and deliver new digital revenue streams.
- Develop and lead e-commerce strategy for online sales and subscription channels. Expand channel into global markets when relevant.
- Oversee social media optimization strategy including subscriber referral and viral marketing programs.
- Direct marketing strategy for online sales channels including email, search optimization, and online advertising.
