|Job Title||Chief Digital Officer|
|Registered Since||7 Feb 2012|
|Areas of Expertise||Social, Organic/Natural Search (SEO), Strategy & Operations, User Experience and Usability, Web Analytics|
EXECUTIVE - ONLINE AND OFFLINE MARKETING, USER EXPERIENCE AND WEB STRATEGY
• Over 12 years’ experience creating marketing roadmaps and strategic partnerships that help companies launch new products and services, build brand awareness, visibility, loyalty and improve site content and functionality.
• Track record of bringing order and accountability to marketing campaigns online and off-line; successfully introduce measurable e-commerce initiatives that grow customer base exponentially with minimal acquisition costs.
• Background in web design/development, analytics, and sales. Previous owner of a boutique web consulting firm; have managed cross-functional and multi-site/virtual teams. Fluent in German.