|Job Title||Event Director - Marketing & Technology|
|Registered Since||25 May 2012|
|Areas of Expertise||B2B Marketing, Ecommerce, Email Marketing, Social, Organic/Natural Search (SEO)|
An accomplished marketing professional who works well as part of any management team Brad is a strong strategic thinker with extensive knowledge of the retail, software, professional services and telecommunications markets having worked for leading organisations across APAC and in Europe.
He has managed and established marketing teams in Australia, New Zealand and the United Kingdom. A hands on manager, Brad has demonstrated success at setting, managing and delivering on budgets and has strategically used marketing vehicles to deliver pipeline and revenue growth.
In addition to his day-to-day roles, Brad has run businesses and consulted to SMB’s in the online space for the past 10 years. This includes loyalty and rewards programs, website development, e-commerce launches, SEM, SEO and Social Media consulting. With a passion for technology Brad has ‘pushed’ organisations to make performance changing decisions that utilise technology time and time again.
Brad has full marketing lifecycle experience in both B2B and B2C environments acting as a change agent for marketing driven company initiatives. His experience and focus in the online space has helped these organisations capitalise on digital opportunities and this is reflected in results.
Education and Qualifications
Masters - Marketing Management
Bachelors - Business [majors in Marketing and Management]