NameAndy T
Job TitleManager of Customer Accounts
OrganizationPure360
Member LevelBronze
Member Since4 Jun 2007
Areas of ExpertiseOnline Customer Service, Strategy and Planning, User Experience and Usability, Web Project Management
Contact Details Telephone: 0844 586 0001
Address: Pure360, Brighton, BN1 4GH, United Kingdom

About Me

Currently in charge of managing the majority of customers at the amazing Pure360.

Personally specialising in Creative Optimisation, Total Strategy, Integration & Deliverability.

Managing and increasing revenue by providing added value through the highest quality reactive customer service experience and relevant proactive consultancy.

Email is now the glue which links all other marketing strategies, from social to SEO to flyers in the post. 98% of your SEO efforts will not convert to a customer once they get to your site but once they are there, 40% will sign-up for an email from you if they see value in it.

Email marketing is no longer a scarcity, all organisations need to do it, most organisations already do it. The scarcity is in the personal service and level of skill and consultancy provided to customers. By ensuring the experience is positively remarkable with free and consistent advice, not only do we help ensure continued and improved custom but also referrals for new business. In email marketing the scarcity is in the deliverability, strategy and empathy; Logicising the empathy with the target audience and the technology is the key.

In management of people, a similar rule applies; the more people believe in what they do the harder they will work. The more enjoyment and satisfaction people get out of their job and employing company, the more pride they will have in their work and they will strive to improve and learn more.


Specialties: Email Marketing: deliverability, strategy, technology;
On-line/Digital Marketing: strategy, technology, management;
Dev: HTML, javascript, application and database frameworks and system integration, .NET, PHP, WAMP, MySql, MS-SQL;
Customer Relations: The ability to comprehend then translate complicated technical explanations for an end user.  Experience: Up until Pure360 All of my jobs had been customer facing, mainly sales with some support and all of my qualification have been technical. This is probably why I have excelled so well at the Manager of Customer accounts at Pure360 as I have the technical skills to understand and implement everything I sell but have the personal skills to translate the technical into the tangible and understandable for the less techncial whilst building and maintaining rapport at the same time.

My Links

Spammers vs The spam filter
The evolution of Spam Filters in the never ending fight against spam: Everyone gets very inconvenienced when their emails get junked for no apparent reason, this explains why spam filters behave the way they do...

Email Marketing Trends coming out of 2009
Email marketing took some great leaps in its evolution in 2009 with some great lessons from Socialised Media, here are some nuggets: Recipient Control and Targeting, Preference Centres – Give them a choice, Multiple opt-ins & Get a clear strategy

Beating Amazon's Bulk Email Marketing Strategy
Amazon's web-site is seen as the best in user targeted content, subsequently their emails are put into the same boat. I'm not sold on their email strategy and in this piece I let you know how to easily Email better than Amazon...

Creative Guidelines for Emails
Emails are not web 2.0 compliant; essentially, email html is like HTML4 but using xhtml tag conventions; WYSIWYG editors, CSS and Styling, The HTML page, Images, Content and Deliverability tips...

Get in the Inbox blog
My one stop shop for my email brain dumps

Education and Qualifications

Bsc(hons): Business Software Development.
University of Brighton - grad 2006.

A Levels: Media, PE, Art
AS: IT
5 x GCSE A-C

Other Achievements:
Grade 4 Clarinet + Played Royal Albert Hall
Chief Scout
2 Star Canoeist

Other Interests:
Football: playing + Brighton and Hove Albion.

Blog comments by Andy T

Forum posts by Andy T