|Job Title||Marketing Manager UserZoom UK|
|Member Since||3 Jan 2012|
|Areas of Expertise||E-commerce, Mobile, User Experience and Usability, Conversion Rate Optimization, Customer Experience|
Address: 50a Alderley Road, Wilmslow, Cheshire, SK9 1NT, United Kingdom
A multi lingual professional of high integrity and strong work ethic, worked in the IT and online industry for over 17 years, initially in e-business solutions provision, specifically systems integration. In November 1998 I joined Segue Software in the midst of the .com boom. Selling Performance & Test Management and Monitoring Solutions to the Finance, Telecommunications, Media and .Com industry. Building on this experience I joined Datawatch International, selling Business Intelligence & Data Analytics solutions into the European market space. Using my experience in BI & Data Analytics I joined Foviance selling Online Customer Experience projects comprising Usability & Web Analytics. Building on the UX trend I joined Keynote, responsible for the UK, ME & SA territories selling Web site Performance Measurement & Customer Experience Management services.
My experience & skills are centred on identifying and closing new business & managing the continuity & growth of existing business. I have the core skills required in sales, business development, marketing, project & account management.
· Successful track record, knowledge, experience in selling solutions to corporates European-wide
· Solution Selling focus, via a consultative approach; thoroughly understanding a potential customers’ business needs &requirements, delivering customer–centric results
· Pragmatism, focus on deliverables & the ability to adapt quickly
· Excellent negotiation, presentation and communication skills, from board level down
· Very strong people management & team building skills, working to budgets and targets combined with high standards and a sense of humour, resulting in the development of immediate rapport and lasting relationships with management, colleagues & customers
· Development of team members (recruitment, training and one to one management)
· Management activities: Market research, territory planning, strategy planning and forecasting
Online Usability Research following extensive experience working with major brands at Foviance and Keynote.
Testing & Monitoring of Mobile Content Apps and Services on real devices.
Web Performance Test and Measurement: monitor from the end user's perspective.
Customer Experience: Behavioural & Attitudinal (Online) User Research, Usability Services, Experience Management.
Business Intelligence: Balance Scorecards, (Environmental) Key Performance Indicators, Service Management