|Registered Since||2 Apr 2013|
|Areas of Expertise||Content Marketing and Strategy, Online Advertising, Social, Web Analytics, Conversion Rate Optimization|
During the past 15 years, I have worked with Fortune 100 and 500 companies including but not limited to, Discover Financial Services, J&J, Hershey, Kraft, Kellogg’s, SCJ, McNeil and Firestone. Acting as a liaison between the IT department and the Executive staff, I am able to take huge complicate databases, decipher business needs and come back with intelligence that quantifies spending, profit and trends. Being called a data nerd is a badge of courage for this curious Mathematician/Economist because knowledge is power and companies are now acknowledging its importance.
Education and Qualifications
I entered the University of Tennessee at Chattanooga in the spring of 1993. I worked in the Developmental Math Lab my entire tenure with UTC, assisting students with all levels of mathematics. Upon graduating from UTC with a double major, Applied Mathematics and Economics in 1998, I moved to the Chicago area to start my career in analytics, 1st job had 10 Terabytes of data to play with.