|Job Title||Interactive Services Director|
|Registered Since||15 Jan 2010|
|Areas of Expertise||Social, Paid Search (PPC), Strategy & Operations, User Experience and Usability, Web Analytics|
Address: 6350 Transit Road, Depew, NY 14043, United States
Well-rounded experience in multiple disciplines of marketing, advertising, public relations and branding. I currently make clients happy with interactive and public relations work, such as email marketing campaigns, mobile marketing, website development, social media monitoring, digital strategy and integrated advertising efforts. I have copy-wrote national television and radio commercials, along with website content, executed and constructed social media strategy and campaigns, managed SEO/SEM campaigns, oversaw focus groups and marketing research, formalized marketing strategy, garnered media exposure, executed sponsorships, created and ran events, etc. I'm like a utility infielder, crossed with his agent. I bring experience and creativity across several categories such as education, insurance, health care, government, digital signage, banking, energy, CPG, retail, franchising, professional sports and many more.
I was selected to judge the 2009 B2B Twitterer of the Year Awards, co-chaired the 2009 Leadership Buffalo Rising Leaders Class and sit on their marketing and enrollment committees. I am the current president of the Advertising Club of Buffalo, the region's American Advertising Federation's affiliate.
I continue educating myself about sustainability, and how to add "going green" to companies I work with to maximize their triple bottom line. I teach as an adjunct professor in the Integrated Marketing Communications curriculum at St. Bonaventure University.
I bring to the table several years of philanthropic service, consultation, sponsorship acquisition and event planning, including co-chairing the District II Addy Awards and setting up my own annual fundraisers, such as the Buffalo Scavenger Hunt, which benefits Camp Good Days & Special Times.
Marketing, Social Media, Event Planning, Media Buying, Copywriting, Brand Development, Strategic Development, User Experience Design, Sponsorships, Mobile Marketing, Production, Fundraising, Email Marketing, Social Media, Interactive Strategy, Event Planning.
Education and Qualifications
Voted to deliver Commencement Address to over 7,000 individuals.