|Registered Since||9 Apr 2009|
|Areas of Expertise||B2B Marketing, Ecommerce, Site Monitoring & Testing, User Experience and Usability, Web Analytics|
Chris Goward, Co-Founder and CEO of WiderFunnel Marketing, is one of the leading experts on website Conversion Rate Optimization. Chris developed the Kaizen Method™ and LIFT Model™, which is taught at the U. of Eastern Michigan Conversion Optimization course, for creating top-performing landing pages and conversion funnels. He has helped lift conversion rates for Epson, Google and SAP among others. His work has been published in Marketing Sherpa, Search Engine Watch, the Google blog, Search Engine Marketing Journal and DM News. You'll find him on twitter at @chrisgoward.
Blog comments by Chris Goward
- Mobile commerce: should you have a site or an app? , 27 Feb 2010