| Name | Chris Handford |
|---|---|
| Job Title | Research Director/Head of Web research |
| Organization | SPA |
| Registered Since | 18 Oct 2007 |
| Areas of Expertise | Connected TV, Online Surveys & Research, User Experience and Usability, Web Analytics |
About Me
I am a consumer research and insight professional with more than 12 years experience across the web, digital media and convergent technology sectors. I am particularly interested in online research methods and using research to help develop new media and technology.
I currently head SPA's 'Web' research specialism.
SECTORS:
-Web, Digital media (VOD), Convergent Technology
RESEARCH METHODS:
-Online (website, email, panel, digital TV surveys, discussion forums, blogs)
-Traditional (F2F & CATI surveys, groups, depths, ethnography)
-Usability (One-on-ones, heuristic evaluation, best practice labs)
-Webanalytics (Omniture, NetRatings)
APPLICATIONS OF RESEARCH:
User behaviour, New product development, Product Trials, Customer
Satisfaction, Usage & Attitudes, User Experience, Webanalytics,
Segmentation
Forum posts by Chris Handford
- Website users demographic audit, 16 Nov 2009
- How to optimise survey response rates, 27 Apr 2009
- How to optimise survey response rates, 24 Apr 2009
- Industry stats UK on-line survey response rates, 16 Apr 2009
- Website survey, 12 Jan 2009
- Website survey, 8 Jan 2009
- On-site surveys, 14 Jul 2008
- Online polls on ecommerce sites, 14 Jul 2008
- On-site surveys, 30 Jun 2008
