| Name | Chris Handford |
|---|---|
| Job Title | Digital Research Director |
| Organization | Resound Digital |
| Member Since | 22 Nov 2011 |
| Areas of Expertise | Content Marketing and Strategy, Connected TV, Mobile, User Experience and Usability, Customer Experience |
About Me
A consumer research and insight professional with 14+ years experience focused on web, digital TV and mobile sectors.
Specialist in applying online research techniques and applications that deliver actionable and immersive insight into digital users' behaviour, attitudes and needs.
Currently setting-up a full service market research consultancy focussed on digital sectors and user research. Launching before end of 2011.
SECTORS: Online/Web, Digital TV, Video on Demand, Mobile
RESEARCH METHODS:Online (web intercept, email and panel surveys; co-creation forums, blogs, online communities), Traditional (F2F & CATI surveys, focus groups, depths), Usability (One-on-ones, heuristic evaluation, best practice labs), Webanalytics (Omniture, NetRatings)
RESEARCH APPLICATIONS: User trends, User Experience, New product development, Usage & Attitudes, Segmentation, Customer Satisfaction, Marketing, Social Media Insight
