|Job Title||Head of Digital Marketing|
|Organization||HSBC Bank plc|
|Member Since||7 Dec 2010|
|Areas of Expertise||B2B Marketing, E-commerce, Multichannel Marketing, Strategy and Planning|
Experienced digital and marketing professional with over 14 years experience in both B2C and B2B. Currently leading the Digital Marketing team for HSBC's Commercial Banking division in the UK, with responsibility for management and development of the digital channels, including ownership of sales performance and P&L. Also responsible for digital marketing, comms and customer propositions.
Breadth of marketing experience from a number of generalist marketing roles encompassing the full mix. Experienced leader and people manager. Strong commercial focus with a consistent track record of achievement through tangible results.
HSBC Business Mobile Banking
HSBC's market leading mobile banking proposition, which forms part of our multi-award winning digital banking proposition.
Education and Qualifications
CIM Professional Diploma in Marketing
BSc Business Decision Sciences - First Class Honours
Various management / leadership accreditations