| Name | Chris Michael |
|---|---|
| Job Title | Technology Director |
| Organization | Karmarama |
| Member Since | 31 Oct 2012 |
| Areas of Expertise | E-commerce, Mobile, Strategy and Planning, Conversion Rate Optimization, eCRM |
| Contact Details |
Email:
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About Me
I've been at the forefront of digital marketing since the mid 90's, creating data driven campaigns and cutting edge web technology for too many clients to mention.
Highlights include: creating the world's largest paywall video service for Emap; pioneering MVT to optimise global email campaigns for Ladbrokes; and practically inventing spam email (less said about this the better though).
I have built and integrated content management systems and social media platforms for clients such as 32 Red, Best Western, Ladbrokes and UKTV.
I was one of the founders of Crayon in 2006, where I specialised in bringing together our data, user experience, design and development teams to optimise e-commerce websites and generate business changing results for clients such as BT, Hiscox and Laithwaites.
My role at Karmarama is to provide digital consultancy to clients, technical leadership across the agency and manage the development teams.
- Being at the forefront of emerging technologies in the advertising and marketing space - working with the very best platforms and providers out there.
- Advising clients on selecting, implementing and getting the best out of technology.
- Providing technology leadership across the agency, to manage our development teams and integrate strategy, creative, user experience and analytics so that we produce great work which delivers ROI for our clients.
- Using technology to optimise the customer journey, with a specific focus on MVT techniques to drive higher engagement and conversion in the digital space.
