|Job Title||Managing Director|
|Registered Since||10 Feb 2010|
|Areas of Expertise||B2B Marketing, Multichannel Marketing, Strategy & Operations, Web Design|
MD of Earnest - a strategy/creative hotshop focused on the B2B space. We think there’s far too much formulaic, unimaginative and ineffective business to business marketing out there. It’s treated like a poor relation to consumer marketing and that’s a waste – because business people are people too, they're just people who happen to be at work. We do advertising, brand, online/social, relationship marketing and lead generation.
In my spare time (!!) I'm Chairman of the Association of B2B Agencies - aiming to raise standards and visibility of B2B agencies.